Middle Leadership | CLF Conference

It is probably true that Middle Leadership is the key role in an Academy for driving improvement. At its best it inspires children and staff to bring new light to what might be, improves quality of teaching, champions an enabling curriculum, drives up outcomes to deliver improved life chances for all (including the team members).

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It is also probably true that Middle Leadership is most effective when those concerned can be considered to be true experts in their field, when they lead by example with an ethic of excellence, and when they act in concert with their senior colleagues, supporting whole school improvement through highly effective day to day management…owning their curriculum, championing knowledge and learning, actively improving teaching and being clinical about improving outcomes.


Which begs the question: what are the key elements of middle leadership that makes the difference? The following What ifs… are inspired by the strong middle leadership that exist across the Federation.


What if middle leaders consistently created a culture within their team where risks could be taken and individual talents recognised, without losing the ability to challenge, to support, to direct and to critique? …a culture that creates the conditions where team members inspire and are inspired by their colleagues.

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What if middle leaders were respected and trusted in equal measure, so that their team members knew beyond all doubt that they would be receiving the best possible coaching and support to achieve outstanding outcomes through effective lessons? …where middle leaders are the champion of their team and subject/area.

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What if middle leaders were the first people in the organisation to offer feedback to their staff members, and the first to offer coaching to ensure the craft of teaching was honed and nurtured for each individual in their team? They are the agents of change who shift the quality of teaching.

What if middle leaders fully understood the crucial nature of their role in an Ofsted inspection, where the question on the Inspector’s lips might be ‘how is teaching more effective because of what this leader knows about achievement in this school?’

What if middle leaders championed the one chance that children have. Understanding the deep moral purpose that exists and generating urgency so that all children fulfil and reach their potential…taking seriously the need to reverse accumulated disadvantage for our disadvantaged children.

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What if Middle Leaders understood that the key strategy for accelerating a child’s progress and enhancing life chances was the consistent delivery of quality first teaching every lesson, every day.

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What if middle leaders secured delivery of key elements of the signature pedagogy; where a depth of knowledge, an ethos of excellence, along with teaching that stretches and challenges, that questions to unlock understanding and delivers effective feedback, accelerates learning?

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What if Middle Leaders were champions of their curriculum; understanding the need to develop a layered/spiralled curriculum that explores and revisits areas to depth and assesses knowledge, skills and understanding against age related expectations?

What if Middle Leaders were champions of their subject and pedagogy? Understanding the need to ensure a depth of knowledge inspires, understands the key concepts and mis-concepts and how pedagogy can be applied to accelerate knowledge, skills and understanding?

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What if middle leaders knew about the performance of different student groups not only over the course of the year, but building on previous years in the same school, charting their progress and matching it to departmental interventions and foci over time? …targeting those children that fall behind and accelerating progress to close gaps in attainment.

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What if middle leaders walked the line between the ‘statesman-like’ approach of the senior leader and that of a supportive family member to those in their team? …supporting and challenging improvements in performance overtime, both deliberately and compassionately.

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What if middle leaders prepared each meeting as they might a lesson, taking into account the learning experience for their colleagues, their diverse needs, the best way to structure the experience, to have seamless transitions, and a judicious mix of action, discussion, reflection, and imparting of information?

What if middle leaders had the confidence and competence to highlight areas of strength and weakness within the course of a school year or term, without waiting for external validation but seeking to collaborate with others to improve at an accelerated rate?

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What if middle leaders sought to achieve a discernible difference in areas that they identify for improvement?

What if middle leaders were at once confident enough to deal with emerging issues, and humble enough to ask for perspective, support, even validation from their senior colleagues?

What if middle leaders understood that they start to become organisationally blind after six weeks? What if because of this understanding middle leaders connected and collaborated deeply within and beyond their own Academy?

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What if middle leaders were able to ask for feedback not only from their line managers but from their own team and from their peers, knowing that feedback enables growth?


Maybe then individual subjects would develop at a fast pace, with outcomes for all students exceeding national expectations, and reducing achievement gaps between groups.

Maybe then teaching, our core business, would be consistently outstanding within each department and across each school. Set within an owned and inspiring curriculum.

Maybe then a generation of leaders would emerge that would have impact and influence well beyond their role.

…and Maybe then we would have the deepest job satisfaction, knowing we have performed unusually well and that our students are the real winners.

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Sally Apps and Dan Nicholls

October 2015

Great Leaders create movements that stick | Amazing is what spreads

“The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire.  Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate” (Gladwell, 2002).


It is probably true… that understanding how to “start a movement” is a key leadership quality at all levels within organisations. Why is it that somethings tip and others do not; why some approaches are adopted and become habitual and others not? It is also probably true that movements start when the conditions are right and you emotionally connect, tell stories, ignite action, reach the tipping point and propagate the conditions for contagion, so that ideas spread, are well adopted and become typical. 

Indeed it might be… that those organisations who create movements by seeking small but precisely targeted pushes turn the Flywheel (Collins), so that the organisation becomes and stays great. This is focused, deliberate change and improvement, based on an understanding of how to start and propagate movements and trigger change that sticks. Great organisations take bets where the odds suggest that change will be well adopted, aligned to core purpose, impactful and importantly … irreversible. Great organisations deliberately stay close to their flywheel and make a few well-placed bets on a few key irreversible strategies that matter and make the difference … it is around these that great leaders create, trigger, propagate and sustain movements.

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However…it is probably true that education is riddled with dead-end initiatives and unsustained changes – the consequence is either a wasteland of innovation or multiple initiatives; where a thousand flowers are allowed to bloom and wither often in rapid succession; all of which has a damaging impact on the credibility of the organisation’s leadership.


 Which beg the questions…  What are the conditions required for a movement to start? AND how, as leaders, can we start, propagate and embed a movement/change based on key leveraging strategies that stick and accelerate improvement?


The importance of the firsts followers, the lone nut and creating conditions for movements to thrive

What if… we understood how movements start and remind ourselves of this great clip and piece of observation from Derek Sivers … how to start a movementhqdefault

Derek Sivers: Blog: https://sivers.org/ff

“…remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you. … be public. … be easy to follow! …remember leadership is over-glorified. … It was the first follower that transforms a lone nut into a leader. … there is no movement without the first follower. …the best way to make a movement, if you really care, is to courageously follow and show others how to follow. … so when you find a lone nut doing something great, have the guts to be the first person to stand up and join in.” (Derek Sivers)

What if…, as leaders, we…

“…take responsibility for enabling others to achieve a shared purpose.” (Sinek)

…understanding that by enabling others to achieve and by creating conditions for connection and collaboration we provide the opportunity for movements to start.

“What happens when you build an organisation that is flat and open? what happens when you expect a lot and trust the people you work with?” (Seth Godin)

What if… we were aware that great leadership is about creating a climate where movements happen; that these need to be well focused, but trust that it is amazing that spreads.f163eaa3b112c76e1f850c9a4ba57189 What if… we recognised that change and movements do not take hold where there is disorganisation; where an organisation is…

  • Passive
  • Divided
  • Drifting
  • Reactive
  • and prone to inaction

What if… sustained change and the conditions for movements to grow occur where an organisation is…

  • Motivated
  • United
  • Purposeful
  • Values initiative
  • Moves to action?

“The role of the leader is to enable, facilitate, and cause peers to interact in a focused manner…but still only a minority of systems employ the power of collective capacity.” (Fullan, 2010)


Igniting and propagating a movement that sticks…

What if… we understood that the spread of a new idea, strategy or approach is determined by the adoption patterns of this small group of ‘socially infectious’ early adopters and connectors in an organisation that enable the reaching of a tipping point (Malcolm Gladwell). Who are the Connectors in your organisation? or the sneezers…

What if… we knew who our “sneezers” are? After all it is the sneezers who “unleash the idea virus” (Seth Godin) These are the people who are listened to, who are respected and admired. If you can build up a core of evangelizers among these sneezers, Godin says, your idea is much more likely to spread. What if… we understood how ideas become adopted by a population…perhaps then we would be more successful at starting and creating movements…

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What if… it is about 16%?

Maloney’s 16% Rule:  Once you have reached 16% adoption of any innovation, you must change your messaging and media strategy from one based on scarcity, to one based on social proof, in order to accelerate through the chasm to the tipping point.

How many organisations fail to switch approach for new strategies and simply decide to re-invent or scrap it? Do we invest enough time in ‘social proof’ a demonstration of the effectiveness of the new strategy – measuring and communicating the impact? What if we understood that 16% is a significant tipping point; that point where the early adopters become interested – we then have a movement (if we seek and communicate ‘social proof’)

BUT…

What if… as senior leaders within organisations the actual tipping point is far beyond 16% – perhaps >80% after which the movement is embedded, change is sustained and habits become irreversible.

AND…

What if… we re-set our movements to ensure that there is on-going improvement that is fit for the time and focused on maximum effectiveness. An evolving, well positioned and aligned movement may require re-birth to maintain momentum of improvement and avoid plateauing:

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Diagram credit: Innovation-Management.org


Create the time, space and opportunity to connect and collaborate; creating the conditions for movement to trigger, propagate and become habitual.

What if … we understood the power of connection; actually the power of purposeful connection and collaboration. Remembering that connection means nothing without a commitment to move to action. Slide1 What if… we understood that an organisation cannot remain agile and innovative with a purely hierarchical structure (right side of diagram). That great organisations maintain a connected structure that supports innovation, grows its individuals and ensures that there is collective ownership and opportunity to drive the organisation forward (left side of diagram) (John Kotter). It is within this structure that your, connectors, sneezers, early adopters have the opportunity to follow and create a movement…remembering that it is the first followers that transform a lone nut into a leader and a fad into a movement.

What if… this also recognised that decision making is better done nearer to the action; that this is what empowers individuals to commit and convert into habit those things that make the greatest difference. (David Marquet) Slide1 What if… we understood that through connection and collaboration we grow resources and opportunity; we gain insight, ideas and innovation. This challenges that traditional assumption that change just costs time and money.


Getting out of the cave and inviting peers into our cave provides perspective and enables more deliberate focused innovation; we increase our odds of instigating the right movements around the things that matter…

What if… we get out of our cave and connect so that we create opportunity and increase our view of what is going to have the most impact; increasing our odds of success. What if this also involves inviting others into our cave to provide peer review.Deer_Cave_Mulu_National_Park_Borneo_Malaysia

Image Credit: wallpaperweb


Tell stories that connect emotionally and tell of a bright future, trigger movements and compel people to action?

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What if… we shared stories that motivate: Stories that are about SELF, are about NOW, are about US and are about the FUTURE. People respond to stories; how often do leaders use stories to  make an emotional connection? We are pre-disposed to responding to stories; we understand our world through story and strong leaders understand this; and will passionately link stories to the WHY and the moral purpose.

“The Story is everything.” (Spacey)

What makes a good story?… Kevin Spacey highlights the need for… CONFLICT, AUTHENTICITY and AUDIENCE. kevin-spacy-cmi Stories create emotional connection:

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

John West-Burnham highlights the importance of describing a preferred future.

“Successful and credible leaders are able to tell compelling and credible stories about the future – they are leaders to the extent that people accept and value the future they describe.” (John West-Burnham, 2012)

Stories bind movements together they give reasons to start movements, they tell of a worthwhile future and they connect emotionally; it is the story that moves people to action.

Inspired leaders, organisations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and belief.” “this has the ability to transform the fortunes of a group or enterprise – activating individuals, providing a cultural glue, guiding behaviours and creating an overall sense of purpose and personal connection.” (James Kerr, Legacy, 2013)


Movements are more likely to take hold and become habitual if we KISS and avoid complexity – Complexity unravels good ideas, diminishes adopters and stops ideas sticking.

What if… we understood that we needed to  “Keep it simple, stupid?” The KISS principle states that most systems work best if they are kept simple rather than made complicated. Complexity is the enemy to creating a movement or implementing change. Where strategies mis-fire, or change is not adopted, or where there is limited consistency and low habit development, complexity is likely to be the cause. What of we… also recognised that:

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 What if.. we also understood that when a thousand flowers bloom we are not deliberate or focused enough on propagating and developing those ideas that really matter that really make a difference. Innovation and movements need to be few, deliberate, leveraging, focused, contagious, simple and compelling. 


Wide held and owned set of beliefs in what is possible maintain movements and make them stick. Great organisations have deep, clear and simple beliefs, that are widely held and applied. These underpin the success of any movement or change. Where change or a movement mis-aligns with the underlying belief it will mis-fire.

What if… there is a wide-held and embedded belief in the organisation that we can do things that are amazing? The type of belief that enables and levers success from deep within the organisation – a belief that lives and breaths –  it is felt, insidious and ubiquitous; it is in the air.

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” (Anatole France)

What if… we build this belief into great ambition, purpose and drive? Quotation-George-Akomas-Jr-decision-promise-belief-success-commitment-Meetville-Quotes-66977

“Whether you think that you can, or that you can’t, you are usually right.” (Henry Ford)


 Making movements stick. “Fire bullets then cannonballs” (Collins)

What if… we sought stickability of change and movements? Not only does change or movement need to be compelling, it also needs to stick around. Creating a movement or instigating change should consider if it will stick, a year, two years, three years… if not, don’t launch or invest energy and time, it is futile. The stickiness and sustainability of change is key; it needs to have legs! Education is a wasteland of terminated, washed-up initiatives. This is a real problem, because where organisation are initiative rich and these rarely take hold, the leadership reputation is eroded and damaged; further innovation becomes less likely to stick.

What if… we fired bullets first to test the water and then fully back those ideas that have the potential to be sticky, by firing cannonballs.

““the stickiness factor”, is a unique quality that compels a phenomenon to “stick” in the minds of people and influences their future behaviour.”

What if… we understood how to make ideas stick? and we considered the six principles of sticky ideas (“Made to Stick”, Chip and Dan Heath).

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

Maybe then…

  • we would understand the dynamics of how to start, propagate and sustain a movement (change) around the few things that matter; the few things that make the difference.
  • we would better understand that it is more about the followers than the lone nut leader. That moving from 16% to 80% is the measure of success as well as understanding that re-invigorating change is required to avoid plateauing and sustain a trajectory of improvement.
  • we would create the connection and conditions for movements to start, ensuring the checks and balances are in place so that we back those movements that are deliberate, effective and well targeted… avoiding a thousand flowers blooming and then wilting.
  • We would use story to emotionally connect and move people to action.
  • We would take bets on a few ideas and strategies that have a high chance of success. where success is measured in sustainability, adoption, impact and whether the change will become irreversible (or evolvable in the same direction) Will this be in place – consistently applied in 3 years time?
  • We understood the key components for making change stick; the stickability factor.
  • We would KISS and avoid complexity; because complexity kills movements.
  • We would get out of the cave and invite peers into our cave more to get perspective and better understand the movements we need to create; having that wider view.
  • we would align belief about what is possible .. about what the future could be .. and that this aligned to a deeply held moral purpose .. that recognise that everything is possible .. so long as we are willing to do whatever it takes.

“Great leadership is the ability to place bets on the few things that matter; that have impact – great leaders use a wide-view to create and propagate movements that reach tipping points, achieve irreversible change and lasting impact. This enables a metronomic and efficient turning of the flywheel.”

May 2015

Failure is not an option… attitude matters…

“Leaders (and teachers) who know what they are doing will aim for the heart. They connect to the deepest values of their people and inspire them to greatness. They make the business case come alive with human experience; they engage the senses, create messages that are simple and imaginative, and call people to aspire.” John Kotter

It is probably true that attitude matters…possibly the most. It is also probably true that this determines our belief in what is possible, determines the questions we ask and the quests that we embark upon. Attitude is everywhere; it determines our limits and those that we expect of others…it is the underlying attitudes that determine the outcomes and progress of students in classrooms and schools/academies.  It is also probably true that urgency, purpose, emotional connection and ownership are key for developing, fostering and motivating positive and focused attitudes that are aligned to the ambitions of the individual, class or organisation.


…Urgency is often the key to aligning and propagating attitudes – attitudes that can transform and create unusually positive outcomes. The compelling urgency for the safe return of the Apollo 13 astronauts is a neat example of how attitude sets the challenge unwaveringly and achieves what appeared to be a miraculous return to Earth… taken from the script of Apollo 13 (edited)…(click picture for the video clip)… maxresdefault

GENE KRANTZ (FLIGHT DIRECTOR) – So you’re telling me you can only give our guys 45 hours. It brings them to about there… Gentlemen, that’s not an option.

(the use of the visual on the blackboard here is key – people need to see and feel a problem  – only then are they likely to be moved to action.) 

MOCR ENGINEER – Gene, Gene. We gotta talk about power here… 

CONTROL – Without it they don’t talk to us, they don’t correct their trajectory, they don’t turn the heatshield around… we gotta turn everything off. Now. They’re not gonna make it to re-entry…With everything on the LM draws 60 amps. At that rate in sixteen hours the batteries are dead, not 45. And so is the crew. We gotta get them down to 12 amps. 

MOCR ENGINEER – Whoa. 12 amps! – How many? – You can’t run a vacuum cleaner on 12 amps, John. 

GENE KRANTZ (FLIGHT DIRECTOR) – Well, we’re gonna have to figure it out. I want people in our simulators working re-entry scenarios. I want you guys to find every engineer who designed, every switch, every circuit, every transistor and every light bulb that’s up there. Then I want you to talk to the guy in the assembly line who had actually built the thing. Find out how to squeeze every amp out of both of these goddamn machines. I want this mark all the way back to Earth with time to spare. We never lost an American in space. We’re sure as hell not gonna lose one on my watch!. Failure is not an option!

(the attitude here compels action, it expects much and takes a “whatever it takes” approached to a well defined and clear, compellingly urgent problem. How far does this type of attitude permeate our classrooms and academies?)

…and from Star Wars… (the importance of certainty and purpose of moving to action –  committing to a key internal decision to do something..)

Luke: All right, I’ll give it a try. Yoda: No. Try not. Do… or do not. There is no try. 

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Luke: I don’t, I don’t believe it.  Yoda: That is why you fail.


All of which begs to question how do we recognise, use and provoke great attitudes, that make everything possible and does whatever it takes in our academies and classrooms?


What if we understood how our attitude and that of others around us interact to achieve our ambitions or hold us back? Consider your colleagues and students … are they drains (takers of energy) or radiators (givers of energy)? Street_Drain_w_Double_Yellas_by_BewildaBeast8radiator What if we also considered Adam Grant’s great book, “Give and Take,” which provides greater insight and highlights that there are three types of people: Givers, Matchers and Takers. Takers only seek to gain from others, these add little or hold organisations back. Matchers, match what they give with what they have received. However, he argues that the Givers are the most and least successful…

“This is what I find most magnetic about successful givers: they get to the top without cutting others down, finding ways of expanding the pie that benefit themselves and the people around them. Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the sum of the parts.” ― (Adam Grant)

Question: how do we create the conditions in our organisations that reward and support Givers?

What if we realised that establishing the WHY (Sinek), the PURPOSE (Pink) and aiming for the heart (Kotter) is key to motivating and harnessing buy-in. This has a direct impact on attitude and on mobilising the inner drive to improve and succeed. It is interesting how these ideas line-up. Simon Sinek argues that people don’t buy what you do, they buy why you do it … Dan Pink identifies three things that are important for people to feel/achieve success – a motivating purpose and the autonomy to seek mastery. Allied to John Kotter’s thoughts around aiming for the heart, we have the recipe to secure and maintain individuals attitudes and for keeping these aligned to the organisational, class or individual ambitions.

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What if we realised that as teachers and leaders in addition to securing the why, we must also give autonomy and ownership of the how? This is important because to maintain a “whatever it takes attitude” there needs to be ownership and a freedom to determine the what and the search for mastery. This must also involve pushing the decision making closer to the action (David Marquet). What if we understood the motivating power there is in ensuring the attitudes and approaches value the near-win and the journey toward mastery? How do we reward the near win with our colleagues and students? As Sarah Lewis discusses, those seeking mastery have an attitude that drives them to strive and feel success in the near wins…

Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be. …. We see it … in the life of the indomitable Arctic explorer Ben Saunders, who tells me that his triumphs are not merely the result of a grand achievement, but of the propulsion of a lineage of near wins.

We thrive when we stay at our own leading edge. It’s a wisdom understood by Duke Ellington, who said that his favorite song out of his repertoire was always the next one, always the one he had yet to compose. Part of the reason that the near win is inbuilt to mastery is because the greater our proficiency, the more clearly we might see that we don’t know all that we thought we did. It’s called the Dunning–Kruger effect… “You learn how little you know.” (Sarah Lewis)

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Click picture to see Sarah Lewis: Embrace the near win

What if we realised that by keeping the moral purpose at the centre, investing time on the why, reaffirming the purpose and by appealing to the emotional drivers we maintain high urgency in the system – be it at individual or organisational level. It is this owned inner drive, the intrinsic motivation that will compel toward action and keep attitudes aligned with the ambition. Chip and Dan Heath highlight the key is to motivate the elephant as well as the rider…

  • Find the feeling (WHY/Purpose) – make people feel something
  • Shrink the change (How) – shrink change so that it does not spook the elephant
  • Grow your people – instil a growth mindset – attitude

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(taken from Switch, Chip and Dan Heath)

What if attitude is about feelings and that stories are uniquely placed to motivate and develop attitudes that align with the ambition? As John Kotter highlights…(how often do we use stories … particularly those that tell of a preferred future?)

“Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.” (John Kotter)

What if we also understood that positive attitudes stem from a growth mindset? (Carol Dweck)

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What if we also understood that we need to develop attitudes in line with being deliberate? (Malcolm Gladwell) Leaders, teachers and students whose attitude drive them to…

1. …be motivated and exert effort to improve their performance.

2. …engage in tasks that take into account their pre-existing knowledge.

3. …seek and receive immediate informative feedback and knowledge of the results of their performance.

4. …repeatedly perform the same or similar tasks towards near wins…mastery.

“Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.” (Malcolm Gladwell)

What if attitude is dependent on ignition? and we should seek to increase students and colleagues opportunities to be ignited by an experience, thought, fact, opportunity etc…

“Beneath every big talent lies an ignition story – the famously potent moment when a young person falls helplessly in love with their future passion.” (Dan Coyle)

For Albert Einstein, that moment happened when his father brought him a compass.

“Einstein later recalled being so excited as he examined its mysterious powers that he trembled and grew cold…. [Einstein wrote] “I can still remember – or at least I believe I can remember—that this experience made a deep and lasting impression on me. Something deeply hidden had to be behind things.”

What if we recruited much more on attitude, understanding that skills and knowledge gaps are easier to close?  Particularly because getting the right people on the bus is the key to great organisations (Jim Collins).

What if we realise that asking challenging questions and setting expectations high can  instil desired attitudes? If we ask ridiculous questions we prompt different possibilities and perspectives. (Questions must be based on the brutal truth of the present reality.)

  • “If your life depended on it what would you do?”
  • “What would we do if the target was 100%?”
  • “What do we need to do now, such that everything else is either easier or no longer required?” (Keller)

It is often the second question that really makes the difference – having attitudes and approaches that dig deep to understand problems and to find solutions that aren’t immediately apparent. What if we also realised that this is about getting the right people in the room – those best placed to ask the right question and not so many to complicate the answer. Steve Jobs only met with 3-4 people – any additions were removed.


Maybe then we would pay much more attention to the attitude of leaders, teachers, staff and students …and seek to create the conditions that foster positive and aligned attitudes.

Maybe then we would also look to other examples like the Apollo 13 mission and learn that attitude rarely exists without purpose and urgency – it does not happen in a vacuum. We might work harder to engage the emotions to drive attitudes and approaches.

Maybe then we would work harder to create the conditions necessary to ensure healthy and positive attitudes.

Maybe then we would work harder to generate or communicate urgency and that this needs to be born out of a clear moral purpose and that this is best aimed at the heart.

Maybe then we would find more ways to reward attitudes that drive us toward success.

Maybe then we would be more attuned to understanding the importance of and the need to create conditions for ignition … to ignite a passion in a colleague or our students … that will propagate attitudes than align with our ambition.

Maybe then we would recognise the importance of attitude and stance when recruiting – getting the right people on the bus.

Maybe then we would understand that autonomy and ownership of the how and what are key to generating the motivation required to propagate great attitudes

Maybe then we would create organisations and classrooms where attitude is understood, fostered and grown – because attitude matters and failure is not an option.

“Try again. Fail again. Fail better.”  (Samuel Beckett)


April 2015

If not now, when? Raising Achievement

‘Garry was brilliant,’ …. ‘He told us exactly where the Italians were and he really motivated us with things like: ‘If not now, when? If not you, who? How much do you want this?’ We knew then that we wanted it more than them.’ (Greg Searle, Gold, Barcelona Olympics)

In the Barcelona Olympics the Searle brothers trailed the Italians by two lengths at 1250m…with 15 stokes remaining it was still more than a length…rising to the if not now, when? and the if not you, who? challenge…the brothers showed extraordinary courage and determination to overhaul the Italians in the last stroke to win Gold. (Click picture to view the race)

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It is probably true that when it comes to raising achievement (RA) a whatever it takes” mindset and culture is key and Term 4/5 is the engine room of opportunity to ensure that students perform. Where there is a focus on quality first teaching and a balance of being deliberate, precise and rigorous on strategies and approaches that matter… there are no limits to what can be achieved.


This begs the question: How do Academies/schools raise achievement most effectively ahead of summer exams? After all, “If not now, when?” … “If not you, who?”

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” (Malcolm Gladwell)


What if we always kept central that it is quality first teaching that matters? – what students receive every lesson, every day is what raises achievement and this is best achieved through strong, precise and deliberate teaching over time. – This is the “flywheel” (Collins), the “One Thing” (Keller). Keep the main thing, the main thing…

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What if we also understood that RA approaches have much to inform us about everyday teaching, assessment and practices? So that RA is not about a sticking plaster or a bolt-on (panic) approach, but is built into effective progress-focussed teaching across all Year groups.


amplify-a-need

What if we realised that urgency is important when raising achievement and that it is crucial that this is communicated to encourage and insist on a move to action for both students and staff? We need to “amplify a need” to secure action that makes the difference.

What if it was the superheroes in our midst that led RA – each teacher, tutor, mentor, leader taking responsibility for RA and believing that anything is possible and being the change and impetus to move students to action? …the deliberate action that enables students to achieve. Blog: Connected Collaboration and Deliberate Altruism

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What if we are very clear about who is responsible for student performance? Class-level responsibility is key to RA – teachers being accountable for students – where there is quality conversation (support and challenge) around what can be achieved with a group of students – teaching becomes more focused on RA.


What if we reward teaching that is outcome-orientated? We value and reward teachers who achieve progress over time; placing more weight on outcomes and progress achieved than performance in observations. And what if we support and reward teaching that is more deliberate and grounded in formative assessment, so that it enables planning to close gaps and secure greater progress. (blog: progress over time)

What if we show a boldness of leadership that reshuffles students, alters groupings and changes staffing to ensure students get the best opportunity to perform? (they only get one shot) And What if where behaviour limits progress teachers and leaders are tenacious and quick to remove this barrier?

What if we fully recognised that Raising Achievement is not about doing more and stacking strategy on strategy … in the push to raise achievement… “not everything matters equally?” (Keller) see Strategic leadership | fanatical discipline and deliberate delivery. We should deliberately seek “marginal gains” (David Brailsford) but resist the temptation just to add strategy on top of strategy – such approaches are high energy, spread impact thinly and are often counter productive.


What if we embedded deliberate practice within teaching and RA? Deliberate Practice occurs when students…

1. …are be motivated and exert effort to improve their performance.

2. …engage in tasks that take into account their pre-existing knowledge.

3. …receive immediate informative feedback and knowledge of the results of their performance.

4. …repeatedly perform the same or similar tasks.

What if based on sound formative and summative assessment that allowed a deep understanding of what students are able to do and not do we used DTT and DDI to close gaps in understanding?…

  • DTT – Diagnosis, Therapy, Test, Diagnosis, Therapy, Test….
  • DDI – Data Driven Instruction.

What if using DDI allows for greater professional conversation around how to secure concepts with students? Why are there gaps shared by students in their understanding? If we focus on understanding how effective our instruction is then teaching will more quickly RA of students.


What if, like the Oakland As, RA is consistently Data Driven? If we ask the right questions and measure the most important performance indicators (the gaps) we get a sense of impact/performance and we direct teaching, planning and intervention to efficiently and effectively close gaps. See blog: Greatness isn’t born, it’s grown. Coyle What if we borrow and use more of Dan Coyle’s ideas on learning and performance? He identifies three important conditions that support learning:

  • Maximise reachfulness in the presence of an expert
  • Embrace the struggle – “You will become clever through your mistakes.”
  • Encourage theft – use feedback and copy others.

Dan Coyle: http://www.youtube.com/watch?v=Aq0pHpNy6bs (17 mins)

What if RA is based on the assumption that anyone can learn anything? That the physical development of myelin to secure pathways in the brain enables learning – it is practice that counts and that Dweck’s Growth Mindset ideas are central to highlighting what is possible?

“We all have the ability to profoundly change our levels of talent, our level of skill. Where clusters of great talent emerge there has been a culture created where individuals are constantly reaching and repeating, making mistakes, receiving feedback, building better brains, faster more fluent brains…inside the brain myelin acts like insulation on the pathways and connections in the brain – each time we reach and repeat we earn another layer – signal speeds in the brain start to increase from 2 mph to 200 mph – neuro broadband – (or the difference between normal and great).” (Dan Coyle)


What if Mock exams were regular and deliberately delivered, perhaps in this sequence? Quality teaching…Walking Talking Mock…Visualisation/deliberate instruction/preparation…Mock Exam…question-level feedback…moderation…diagnosis…DDI/DDT…deliberate results day…quality first teaching/intervention that precisely closes gaps.

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What if these Mocks are externally marked or moderated? such that a accurate “Actual Performance” is measured? …completed in exam halls, under full exam conditions, with full exam papers? …including all access arrangements?

What if Mock performance precisely informed what is taught and better still how it is taught (DDI)? What if Covey tables or similar identified specifically the gaps and opportunities for marks and that this is owned in subjects and at class-level? (remembering that some marks are easier than others)

What if fine grading was used across all subjects and that the criteria for each fine grade is consistently applied? And what if feedback from each exam provided question-level analysis and specifically directed students to when and how they can close gaps in understanding?

What if parents evenings were also results evenings where students receive results and specific question/area-level feedback on what is known and where the gaps…and how, where and when the gaps can/will be closed?


What if we meticulously had a plan for the seconds, minutes, hours and days prior to am and pm exams – that this tapered preparations, supported students and was consistent, dependable and reassuringly routine?

What if the period before and during the exams was precisely timetabled to make the very best use of the time available, such that quality teaching input existed up to each exam and that lessons and teachers whose courses had completed made an Academy contribution to support the preparation for other exams?

What if we also focused on student well-being, praise and reward? Cohort performance is often linked to cohort ethos and approach, such that there is a collective and wide-held value placed on performing and achieving? This can often be tangible and obvious – where cohorts tip outcomes improve. What approaches can be used to create a sense of belonging, a Year group sense of we are in this together and “your success is also my success?”

What if RA is a whole Academy drive such that a 100 day plan (to… 50 day plans) leading up to and through the summer exams is owned by all? And even better if this is translated into subject plans…that are very specific, deliberate and precise. What if there is a clear focus on the key students that make the difference the “key 34” the “critical 25” the “golden 28”?


Maybe then we would exploit a “whatever it takes” and “if not now, when” mindset that assumes everything is possible and ensures students perform and achieve. That we never let up on improving the quality of teaching as this is the most effective way of raising student achievement of students – what happens in every lesson really matters.

Maybe also we would be precise and deliberate about Raising Achievement, squeezing out the most from the strategies and approaches that matter the most.

…enabling students to perform unusually well.

March 2015

Strategic leadership | fanatical discipline and deliberate delivery

bring light

It is probably true that:  When we describe and aim for a preferred future, understand what matters (what has impact) and when we are fanatically disciplined and deliberate in delivering the few (one) things that really matter…we bring new light to what life might be. and achieve unusually well.


So, what if we were better at balancing three things?

  • Our ability, based on the WHY, to describe the future, the destination, the dream? – to set sights on an extraordinary end point?
  • Our understanding of what matters, what makes the difference, what achieves impact?
  • Our fanatical discipline to deliberately focus upon and deliver the One Thing(s) that align with our dream and matter most.

It is at the intersection of these three things that we have the chance to accelerate improvement by:

  • Aligning strategy toward our dream, ambition, destination or preferred future.
  • Focusing on the few areas that have impact (our positive deviant practices)
  • AND maintain the fanatic discipline to deliberately deliver our preferred future.

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Or we might consider that when we have a focused strategy that aligns to our dream and when we are fanatically disciplined and deliberate in the delivery of the few (one) things that make a difference (have impact) we achieve unusual improvement over time

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What if: We start by finding our organisation’s WHY? and seek to describe a preferred future … maybe then we can point to the destination and follow strategies that align and accelerate towards that dream.

“Inspired leaders, organisations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and belief.” “this has the ability to transform the fortunes of a group or enterprise – activating individuals, providing a cultural glue, guiding behaviours and creating an overall sense of purpose and personal connection.” (James Kerr, Legacy, 2013)

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“People don’t buy what you do, they buy why you do it.” “All organisations Start with why, but only the great ones keep their why clear year after year.”  (Simon Sinek)

Simon Sinek has been very influential in ensuring that the basis of strategic planning and the focus of work is located around the moral purpose – the why. His golden circle has framed an approach, language and strategic focus. Sinek identifies that human motivation is emotionally linked, meaning that when people start with why (the moral purpose) this secures early emotional buy in. Just as Martin Luther King composed the “I have a dream” speech and described the future and not the “I have a plan…first we…” speech (taken from Sinek), school leaders have a responsibility to describe the desired future or destination.

Emotional connection is also crucial:

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

Question: How far have you/your organisation identified the WHY – how well is the moral purpose communicated/shared? How often is it articulated? is it taken for granted? is it a comfort blanket or even an excuse when improvement is slow?


What if: we then used the WHY to describe a preferred future (a dream) and ensure that urgency is in the system to drive toward the end?

John West-Burnham highlights the importance of describing a preferred future.

“Successful and credible leaders are able to tell compelling and credible stories about the future – they are leaders to the extent that people accept and value the future they describe. – In the 1970s Shell developed an approach that required identification of preferred scenarios…that are essentially descriptions of a preferred future.” (John West-Burnham, 2012)

If leaders create compelling stories of the future (a dream), attach meaning to them and embed the why, they have the chance of connecting peers with purpose (Fullan). Such ownership allows change and strategic improvement to be owned at a greater depth within the organisation. Tim Brighouse describes how schools are on journeys and that the best schools ask where they want to be and take small steps on a journey toward that goal.

“What we can do and what the best schools do already – is ask where they would like to be in five years time and what steps they will take to get there” … ” the best schools accumulate these small steps and describe themselves as being on a journey.” (Tim Brighouse)


What if: we ensured that there is an appropriate level of urgency in the system.

There is little point in having a compelling dream unless there is in-built urgency (often beyond that provided by the WHY). John Kotter uses the word urgency to emphasize the need for a heightened sense of focus, readiness to act and determination.

Kotter’s urgency describes the force that is released when people feel a quest, a purpose, that their work is meaningful and has a greater purpose than themselves. It is not to be confused with panic or knee-jerk leadership that is reactionary. This is the type of urgency that inspires and moves people to action.

Great leaders understand that generating and highlighting urgency is important as it creates forward motion.

(Jim Collins)

Great organisation often need to generate urgency. For Academies, a poor set of results or pending Ofsted, for example, should not be the driver for the required urgency…neither should it be knee-jerk, reactionary responses to temporal problems or transient political directives. Great organisations are naturally urgent – the moral purpose is deep, the preferred future is compelling, the strategic focus aligns to the need to improve – there is a deliberate and discipline pursuit of what matters. It is this that generates and embeds the urgency in the system.

“To achieve great things, two things are needed; a plan, and not quite enough-time.” (Leonard Bernstein)

Ken Segall, in Insanely Simple (2012): “Though it may defy logic, the easiest way to screw up a project is to give it too much time – enough time for people to rethink, revise, have second thoughts, invite others into the project, get more opinions, conduct tests, etc…you invite overthinking…only when people are kept in constant motion do they stay focused with the right kind of intensity…keeping the team in motion is what gets you there.” (describing project management at Apple)


What if: Based on the why, the described future and the built in urgency…we are able to focus down to the one Thing(s)? based on what matters and what makes a difference – those positively deviant, hedgehog ideas and core practices that have impact?

“What is the ONE THING that you need to do, such that by doing it, everything else is either easier or not required.” (Gary Keller, The One Thing)

…because not everything matters equally.

How often do we ask this question? based on where we need to get to what do we need to do in a years time, a months time, next week, tomorrow….what is the one thing that needs to happen now, such that everything else is easier or not required? Keller describes that if we are to tip our preferred future (dream) domino then we need to set a series of dominoes back to the present…the job then is to realise the one thing that now has to happen to tip the very first domino that is uniquely aligned to the dream future.

The One Thing needs to also have further qualities:

  1. It needs to have impact (more than any other strategy/focus) – be a positive deviant – and this requires measurement of impact and deep questioning.
    • In all that we do there are things that have real impact, things that appear to have impact (but are proxies) and things that have limited impact. Finding the one thing that really makes a difference requires evaluation and measurement. The aim is to identify the positively deviant practices, often referred to as bright spots (Heaths). Beware fads, trends, promising innovation or popular approaches – it is impact that counts – things do not matter equally.
    • Our perception of what is possible is obstructed by historic assumptions about what is possible – they stop us considering game-changing innovations. Clever questioning has the ability to unlock possibilities and the true impact of approaches (Barber).
  2. It needs to be what you have to be the best in the world at (hedgehog concept).
    • The hedgehog concept represents the intersect of three circles: what you can be (need to be) the best in the world at, what you are deeply passionate about and what best drives your improvement/outcomes (Collins). Just like a hedgehog is excellent at One Thing (rolling into a ball for protection) – the key to success often lies in the ability to be the best in the world at one thing – it is amazing how this makes you better at other stuff and how wide the influence of this one thing travels.
  3. It is absolutely at the core of what you/your organisation is about. – aligned to the dream and reflects the brutal truth of your present performance.
    • “have the discipline to confront the most brutal facts of your current reality, whatever they might be.” (Collins)
  4. It needs to be sticky and timeless. This is Collin’s Fly-wheel.
    • Success and improvement resembles relentlessly pushing a giant heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond. This is not temporal innovation or reaction this is a systemic focus on the thing that matters most.

Of course the key is to simplify to those strategies that matter most … it is unlikely to be one thing…but it might be three things that matter (not 20) and these need to be sticky, and aligned to the dream. Great organisations KISS (keep it simple stupid).

“Simplicity is power, whether it’s used by individuals or organisations. The question is, do you have the insight and skills to turn this power into your own advantage?” Ken Segall (2012)


What if:  we are fanatically focused on deliberately delivering the thing(s) that matters.

Delivery never sleeps.” (Barber)

Collins writes, “discipline, in essence, is consistency of action – consistency with values (why), consistency of method, consistency over time. True discipline requires the independence of mind to reject pressures to conform in ways incompatible with values, performance standards and long term aspirations (dream). …having the inner strength to do what ever it takes to create a great outcome, no matter how difficult.” (Collins)

Great organisations balance this unswerving fanatical focus on delivery with an agility that enables innovation around what counts. This is not about jumping, adopting new ideas, this is about being the best in the world at what matters most. Kotter identifies the need to balance the hierarchy required in great organisations to turn the flywheel with the agility to to free individuals to connect and innovate around what counts (below). Firing bullets before cannonballs (Collins). And there in lies the contradiction – to be great you focus on the things that really matter, that are sticky, that are timeless – whilst maintaining the innovative agility necessary to stay ahead, to be leading edge, to path find.

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Maybe then: more organisations would be strategically led through:

  • A strong WHY and moral purpose – communicated and compelling.
  • A clear DREAM of the future described at 1 month, 1 year, 2 years, 5 years, 10 years …2040?
  • An URGENCY that is embedded in the organisation from a deep moral purpose, the compelling preferred future and the aligned deliberate strategic focus.
  • A clarity down to the ONE THING(S) that matter, that have impact – the positive deviant practices, the hedgehog, that address the brutal truth and are sticky and timeless.
  • A FANATIC DISCIPLINE to deliberately deliver the few things that matter. Such that change is sticky.
  • An AGILITY that allows the organisation to innovate in these core things that matter. Firing bullets before cannonballs.

And Finally: none of the above sustains improvement or change unless…

“our actions inspire others to dream more, learn more, do more and become more.” (J.Q. Adams)

and 

“Leaders inspire others to take charge … they guide us through the journey.” (adapted, Simon Sinek)

and

“leaders create the choice architecture in an organisation to free individuals, to lead the way to the preferred future (dream). Building on a foundation of strong values and principles,  a compelling purpose, great capacity is released to do something great.” (adapted, Seth Godin)