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Great Leaders create movements that stick | Amazing is what spreads

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“The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire.  Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate” (Gladwell, 2002).

It is probably true… that understanding how to “start a movement” is a key leadership quality at all levels within organisations. Why is it that somethings tip and others do not; why some approaches are adopted and become habitual and others not? It is also probably true that movements start when the conditions are right and you emotionally connect, tell stories, ignite action, reach the tipping point and propagate the conditions for contagion, so that ideas spread, are well adopted and become typical. 

Indeed it might be… that those organisations who create movements by seeking small but precisely targeted pushes turn the Flywheel (Collins), so that the organisation becomes and stays great. This is focused, deliberate change and improvement, based on an understanding of how to start and propagate movements and trigger change that sticks. Great organisations take bets where the odds suggest that change will be well adopted, aligned to core purpose, impactful and importantly … irreversible. Great organisations deliberately stay close to their flywheel and make a few well-placed bets on a few key irreversible strategies that matter and make the difference … it is around these that great leaders create, trigger, propagate and sustain movements.

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However…it is probably true that education is riddled with dead-end initiatives and unsustained changes – the consequence is either a wasteland of innovation or multiple initiatives; where a thousand flowers are allowed to bloom and wither often in rapid succession; all of which has a damaging impact on the credibility of the organisation’s leadership.

 Which beg the questions…  What are the conditions required for a movement to start? AND how, as leaders, can we start, propagate and embed a movement/change based on key leveraging strategies that stick and accelerate improvement?

The importance of the firsts followers, the lone nut and creating conditions for movements to thrive…

What if… we understood how movements start and remind ourselves of this great clip and piece of observation from Derek Sivers … how to start a movement… hqdefault

Derek Sivers: Blog: https://sivers.org/ff

“…remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you. … be public. … be easy to follow! …remember leadership is over-glorified. … It was the first follower that transforms a lone nut into a leader. … there is no movement without the first follower. …the best way to make a movement, if you really care, is to courageously follow and show others how to follow. … so when you find a lone nut doing something great, have the guts to be the first person to stand up and join in.” (Derek Sivers)

What if…, as leaders, we…

“…take responsibility for enabling others to achieve a shared purpose.” (Sinek)

…understanding that by enabling others to achieve and by creating conditions for connection and collaboration we provide the opportunity for movements to start.

“What happens when you build an organisation that is flat and open? what happens when you expect a lot and trust the people you work with?” (Seth Godin)

What if… we were aware that great leadership is about creating a climate where movements happen; that these need to be well focused, but trust that it is amazing that spreads.f163eaa3b112c76e1f850c9a4ba57189 What if… we recognised that change and movements do not take hold where there is disorganisation; where an organisation is…

  • Passive
  • Divided
  • Drifting
  • Reactive
  • and prone to inaction

What if… sustained change and the conditions for movements to grow occur where an organisation is…

  • Motivated
  • United
  • Purposeful
  • Values initiative
  • Moves to action?

“The role of the leader is to enable, facilitate, and cause peers to interact in a focused manner…but still only a minority of systems employ the power of collective capacity.” (Fullan, 2010)

Igniting and propagating a movement that sticks…

What if… we understood that the spread of a new idea, strategy or approach is determined by the adoption patterns of this small group of ‘socially infectious’ early adopters and connectors in an organisation that enable the reaching of a tipping point (Malcolm Gladwell). Who are the Connectors in your organisation? or the sneezers…

What if… we knew who our “sneezers” are? After all it is the sneezers who “unleash the idea virus” (Seth Godin) These are the people who are listened to, who are respected and admired. If you can build up a core of evangelizers among these sneezers, Godin says, your idea is much more likely to spread. What if… we understood how ideas become adopted by a population…perhaps then we would be more successful at starting and creating movements…

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What if… it is about 16%?

Maloney’s 16% Rule:  Once you have reached 16% adoption of any innovation, you must change your messaging and media strategy from one based on scarcity, to one based on social proof, in order to accelerate through the chasm to the tipping point.

How many organisations fail to switch approach for new strategies and simply decide to re-invent or scrap it? Do we invest enough time in ‘social proof’ a demonstration of the effectiveness of the new strategy – measuring and communicating the impact? What if we understood that 16% is a significant tipping point; that point where the early adopters become interested – we then have a movement (if we seek and communicate ‘social proof’)

BUT…

What if… as senior leaders within organisations the actual tipping point is far beyond 16% – perhaps >80% after which the movement is embedded, change is sustained and habits become irreversible.

AND…

What if… we re-set our movements to ensure that there is on-going improvement that is fit for the time and focused on maximum effectiveness. An evolving, well positioned and aligned movement may require re-birth to maintain momentum of improvement and avoid plateauing:

types-of-innovation-s-curves

Diagram credit: Innovation-Management.org

Create the time, space and opportunity to connect and collaborate; creating the conditions for movement to trigger, propagate and become habitual.

What if … we understood the power of connection; actually the power of purposeful connection and collaboration. Remembering that connection means nothing without a commitment to move to action. Slide1 What if… we understood that an organisation cannot remain agile and innovative with a purely hierarchical structure (right side of diagram). That great organisations maintain a connected structure that supports innovation, grows its individuals and ensures that there is collective ownership and opportunity to drive the organisation forward (left side of diagram) (John Kotter). It is within this structure that your, connectors, sneezers, early adopters have the opportunity to follow and create a movement…remembering that it is the first followers that transform a lone nut into a leader and a fad into a movement.

What if… this also recognised that decision making is better done nearer to the action; that this is what empowers individuals to commit and convert into habit those things that make the greatest difference. (David Marquet) Slide1 What if… we understood that through connection and collaboration we grow resources and opportunity; we gain insight, ideas and innovation. This challenges that traditional assumption that change just costs time and money.

Getting out of the cave and inviting peers into our cave provides perspective and enables more deliberate focused innovation; we increase our odds of instigating the right movements around the things that matter…

What if… we get out of our cave and connect so that we create opportunity and increase our view of what is going to have the most impact; increasing our odds of success. What if this also involves inviting others into our cave to provide peer review.Deer_Cave_Mulu_National_Park_Borneo_Malaysia

Image Credit: wallpaperweb

Tell stories that connect emotionally and tell of a bright future, trigger movements and compel people to action?

Slide2

What if… we shared stories that motivate: Stories that are about SELF, are about NOW, are about US and are about the FUTURE. People respond to stories; how often do leaders use stories to  make an emotional connection? We are pre-disposed to responding to stories; we understand our world through story and strong leaders understand this; and will passionately link stories to the WHY and the moral purpose.

“The Story is everything.” (Spacey)

What makes a good story?… Kevin Spacey highlights the need for… CONFLICT, AUTHENTICITY and AUDIENCE. kevin-spacy-cmi Stories create emotional connection:

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

John West-Burnham highlights the importance of describing a preferred future.

“Successful and credible leaders are able to tell compelling and credible stories about the future – they are leaders to the extent that people accept and value the future they describe.” (John West-Burnham, 2012)

Stories bind movements together they give reasons to start movements, they tell of a worthwhile future and they connect emotionally; it is the story that moves people to action.

Inspired leaders, organisations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and belief.” “this has the ability to transform the fortunes of a group or enterprise – activating individuals, providing a cultural glue, guiding behaviours and creating an overall sense of purpose and personal connection.” (James Kerr, Legacy, 2013)

Movements are more likely to take hold and become habitual if we KISS and avoid complexity – Complexity unravels good ideas, diminishes adopters and stops ideas sticking.

What if… we understood that we needed to  “Keep it simple, stupid?” The KISS principle states that most systems work best if they are kept simple rather than made complicated. Complexity is the enemy to creating a movement or implementing change. Where strategies mis-fire, or change is not adopted, or where there is limited consistency and low habit development, complexity is likely to be the cause. What of we… also recognised that:

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 What if.. we also understood that when a thousand flowers bloom we are not deliberate or focused enough on propagating and developing those ideas that really matter that really make a difference. Innovation and movements need to be few, deliberate, leveraging, focused, contagious, simple and compelling. 

Wide held and owned set of beliefs in what is possible maintain movements and make them stick. Great organisations have deep, clear and simple beliefs, that are widely held and applied. These underpin the success of any movement or change. Where change or a movement mis-aligns with the underlying belief it will mis-fire.

What if… there is a wide-held and embedded belief in the organisation that we can do things that are amazing? The type of belief that enables and levers success from deep within the organisation – a belief that lives and breaths –  it is felt, insidious and ubiquitous; it is in the air.

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” (Anatole France)

What if… we build this belief into great ambition, purpose and drive? Quotation-George-Akomas-Jr-decision-promise-belief-success-commitment-Meetville-Quotes-66977

“Whether you think that you can, or that you can’t, you are usually right.” (Henry Ford)

 Making movements stick. “Fire bullets then cannonballs” (Collins)

What if… we sought stickability of change and movements? Not only does change or movement need to be compelling, it also needs to stick around. Creating a movement or instigating change should consider if it will stick, a year, two years, three years… if not, don’t launch or invest energy and time, it is futile. The stickiness and sustainability of change is key; it needs to have legs! Education is a wasteland of terminated, washed-up initiatives. This is a real problem, because where organisation are initiative rich and these rarely take hold, the leadership reputation is eroded and damaged; further innovation becomes less likely to stick.

What if… we fired bullets first to test the water and then fully back those ideas that have the potential to be sticky, by firing cannonballs.

““the stickiness factor”, is a unique quality that compels a phenomenon to “stick” in the minds of people and influences their future behaviour.”

What if… we understood how to make ideas stick? and we considered the six principles of sticky ideas (“Made to Stick”, Chip and Dan Heath).

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

Maybe then…

  • we would understand the dynamics of how to start, propagate and sustain a movement (change) around the few things that matter; the few things that make the difference.
  • we would better understand that it is more about the followers than the lone nut leader. That moving from 16% to 80% is the measure of success as well as understanding that re-invigorating change is required to avoid plateauing and sustain a trajectory of improvement.
  • we would create the connection and conditions for movements to start, ensuring the checks and balances are in place so that we back those movements that are deliberate, effective and well targeted… avoiding a thousand flowers blooming and then wilting.
  • We would use story to emotionally connect and move people to action.
  • We would take bets on a few ideas and strategies that have a high chance of success. where success is measured in sustainability, adoption, impact and whether the change will become irreversible (or evolvable in the same direction) Will this be in place – consistently applied in 3 years time?
  • We understood the key components for making change stick; the stickability factor.
  • We would KISS and avoid complexity; because complexity kills movements.
  • We would get out of the cave and invite peers into our cave more to get perspective and better understand the movements we need to create; having that wider view.
  • we would align belief about what is possible .. about what the future could be .. and that this aligned to a deeply held moral purpose .. that recognise that everything is possible .. so long as we are willing to do whatever it takes.

“Great leadership is the ability to place bets on the few things that matter; that have impact – great leaders use a wide-view to create and propagate movements that reach tipping points, achieve irreversible change and lasting impact. This enables a metronomic and efficient turning of the flywheel.”

May 2015

Connected collaboration and deliberate altruism… growing great organisations and systems

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Connected collaboration and deliberate altruism… how great organisations grow and coherent education systems improve…

del alt 3

slide-5-638It is probably true that…for organisations to excel and become great the internal climate needs to support individuals to connect, collaborate and be deliberately altruistic. These indispensable individuals (mavericks, superheroes, connectors, change agents, linchpins, Freds etc.) draw maps, bring Art to work and accelerate organisations toward greatness.

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It is also probably true that this scales to a system leadership level such that great systems grow where deliberate altruism within collaborative networks/multi academy trusts enable clusters of schools to be remarkable; to bring Art to education – lifting-up communities.

Which begs the question: How do we enable change leaders and linchpins across the system (within academies and across clusters of Academies) to connect, collaborate and be deliberately altruistic to deliver world class education?

Perhaps Seth Godin expresses it best: “What happens when you build an organisation (or system) that is flat and open? what happens when you expect a lot and trust the people you work with?” …and what if we create the climate/platform for connection, collaboration and deliberate altruism? … maybe then system leadership has a chance to raise the bar and make education remarkable.

“(when) Schools pull together and share their best ideas, while simultaneously employing peer pressure to achieve more for the sake of all students (and the whole community).” (Hargreaves et al. 2014)

What if there are superheroes in our midsts?… What if we set them free to bring Art to work, to be remarkable, to be heroes who seek connection, who collaborate, who are deliberate, innovative and who altruistically spread ideas that work, because they are close to the action and they are infectious with enthusiasm. Tumblr_mnh27a7WA31rir6lho1_1280 Who are the superheroes?… What if we had more Freds in organisations and across systems? The story goes that Fred was the postman of Mark Sanborn. Fred cared; he cared a lot about providing a service – he did not have to, but he did – he went beyond the call of duty to add real value. Not because he had to, because he wanted to…he was extraordinary and he made Mark Sanborn consider the Fred factor; for which he identifies four principles…

  1. Everyone makes a difference…do we exploit opportunities to make a difference?
  2. Everything is built on relationships…do we always invest in relationship building?
  3. You must continually create value for others…do we lift others up & create value?
  4. You can reinvent yourself regularly…do we take a fresh look and reinvent ourselves?

How many Freds do you know? Organisations that have Freds, add value and are likely to thrive. It is for leaders to create an oasis of Freds within their organisation – and even better if they inspire others to take charge…

“Leaders are only truly in charge when they inspire others to take charge.” (Simon Sinek, 2012)

What if we had more linchpins in organisations and across the system? Those that say…Linchpin_TTb What if we actively recognised, grew and recruited linchpins, These are positive deviants, who engage in “positive deviant practices.” (Heaths) Seth Godin in his Tribes and Linchpin books identifies that these individuals bring Art to work, are creative and are linchpins that link and connect widely. Gladwell would describe them as Connectors. (Tipping Point). 499b343267ee2a7181a9913c4f593c48 What if we allow linchpins to bring Art to work and drive improvement from within? What if we also devolve and push decision making and innovation closer to the action (David Marquet), so that Linchpins and connectors influence others, lead change and release potential to secure improvement? Maybe then change and improvement will have greater stickability, be more effective and more consistently delivered. It is exactly these individuals who “Don’t settle” (Steve Jobs) and consistently reflect and innovate deliberately around the few things that matter. See: Strategic Leadership | fanatical discipline and deliberate delivery. Jobs

What if we enabled and created a platform for these change agents, innovators, linchpins and Freds to do their work…to be given the time and space to energise and accelerate improvement where it matters … near to the action.

“The role of the leader is to enable, facilitate, and cause peers to interact in a focused manner…but still only a minority of systems employ the power of collective capacity.” (Fullan, 2010)

What if leadership within an organisation and across the system created a climate for individuals to thrive, to lead…what if it offered discretion to be creative and innovative? And what if it was less about the leaders at the top and more about enabling and freeing linchpins and Freds to go about making remarkable things happen?

“There are conditions under which people thrive and conditions under which people do not. The culture of an (Academy) is essential…it is organic. If the conditions are right – you give people a different sense of possibilities, a new set of expectations and offer discretion to be creative and innovative…things spring to life…real leaders know that.” Ken Robinson 

And What if leaders sought not to command and control, but to create a climate of possibility that enabled people to rise up, influence and do remarkable things?

“The real role of leadership in education…is not and should not be command and control the real role of leadership is climate control, creating a climate of possibility…people will rise to it and do things that you did not anticipate and could not have expected.” (Ken Robinson) 

Quotation-Seth-Godin-giving-leadership-work-ideas-people-Meetville-Quotes-228804 What if we developed tribes…

“…groups of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group only needs two things to become a tribe: a shared interest (vision) and a way to connect and communicate.” (Seth Godin)

After all, given freedom we should trust that… f163eaa3b112c76e1f850c9a4ba57189

What if the mode of operation was deliberate altruism. As Adam Grant considers, there are givers, matchers and takers. The takers hold what they have, steal ideas and focus on self-interest. The matchers only give if they receive something of equal value. The givers who give strategically/deliberately, make things happen, they gain far more and they contribute to improvement. We all know takers, matchers and givers. It is interesting that whilst this works on an individual level it is also true at an Academy level. Where Academies give they make a contribution to the system…everyone benefits…in fact more comes back… a-few-quotes-from-its-not-how-good-you-areits-how-good-you-want-to-be-3-728

“There is a crucial difference between the wisdom of openness and the folly of unguarded innocence. (Givers can be the most and the least successful)” (Hargreaves and (Grant))

What if every organisation created the space and supported connected collaboration for individuals to bring art and what if system leaders understood the power of networks…John Kotter provides an excellent diagram of how a great organisation maintains a hierarchical structure with all the necessary line management and accountability whilst enabling connected networks to exploit the linchpins and Freds in the organisation to connect and enabling the organisation to be agile and innovative. If we place a number of hierarchies (academies) around a central network, a network that connected linchpins and Freds across the system, we have the model that connects. If this connection and collaboration is built on deliberate altruism we have the basis for enhancing system leadership and a chance to reshape education. Slide1

Uplifting leadership entails engaging a talented team that values risk and creativity, acknowledges and tolerates honest mistakes, and has members that participate and “play” in interchangeable roles. They inspire each other as leadership emerges throughout the group.” (Hargreaves, 2014)

What if organisations/academies deeply connected and collaborated across networks/clusters of schools and altruistically shared everything such that there was a wide responsibility for system improvement? What if all Principals/Headteachers were system leaders or change agents?

“If as a principal you go it alone, you can only go so far…although it is possible to become a great school despite the system you are in, it is not possible to stay effective if the system is not cultivating greatness in all of its schools…the system matters a great deal.’ (Fullan, 2014)

The best system leaders look out to improve within whilst contributing to the wider system. What if we did not see local schools as competitors? what if there was a greater recognition that the success of other schools increases system success and this is better for everyone? Hargreaves et al.(2014) identifies three powerful combinations of collaboration and competition:

  • Co-opetition: the alliance of opponents achieve greater value together than they can achieve alone.
  • Uplifting federations: that include competitors increase social value for the wider community as well as for each individual organisation.
  • Being on the collaborative edge: enhances motivational value; pushing up performance in the comradely quest to keep innovating and outdo others – in a way that moves everyone up to a higher level.

“There are many strategic benefits…from aligning joint effort, and for combining collective investment for competitive gain. Uplifting leaders know that these (collaboration and competition) are the yin and yang of enduring success.” (Hargreaves, 2014)

Maybe then…Academies will develop greater opportunities and platforms to support individuals to be linchpins, connectors, Freds and change agents. Maybe where the connection and collaboration of these individuals is deep and deliberate altruism dominates, great ideas and approaches will grow from within the organisation.

and Maybe this will…push decision making, innovation, research, development and delivery to the people closest to the action. Perhaps this greater ownership and drive increases consistency and take-up and importantly is better attuned to the needs of students and the Academy. Perhaps this will also allow Academies to be agile enough to stay on the cutting edge … ever closer to creating remarkable approaches that deliver unusual outcomes for students and families.

…and Maybe if we take these ideas and apply them at an Academy level and to Principals as system (uplifting) leaders across networks of schools and multi academy trusts we could transform education. Creating deep connections and collaboration based on deliberate altruism would better allow clusters, trusts and networks to lift up communities and regions….making education remarkable.

Perhaps it is at this level that we require our system leaders (our uplifting leaders) to be superheroes, Freds, connectors and linchpins to take on the responsibility for taking a deliberately altruistic approach to collaboration, creating a remarkable education system…that has a wide and deep impact on communities/regions.

…and perhaps there should be greater focus and measure of these qualities and approaches …such approaches are poorly incentivised at present…and yet it offers a remarkable opportunity to grasp and shape education.

Maybe then we will have a coherent system and shift into the top right quadrant where connected collaboration and deliberate altruism dominates… del alt 3 February 2015 | @DrDanNicholls https://twitter.com/DrDanNicholls

Greatness isn’t born, it’s grown | thinking differently about success

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CoyleDan Coyle, Billie Beane, Myelin, Oakland As

 “You will become clever through your mistakes.” German proverb

Background and parental influence count FOUR times more than the school attended for achievement at 16; experience and opportunity up to age 4 would appear to be the most influential factor on academic success and Ofsted give many more outstanding judgments to schools with low FSM and high KS2 performance. What does this mean? Well, it is True … But it is also Useless that context is important (TBU, Jerry Sternin, in “Switch”, Dan and Chip Heath). None of this is or should be surprising. When faced with the inertia of context and entrenched assumptions about success, it pays to seek anomalies; examples of where individuals and groups excel and under what conditions – it is this insight that may allow Schools to think differently and win an unfair game.

The first example highlights that winning an unfair game is about innovation, not accepting historical assumptions and using rigour to seek an advantage…

The Oakland Athletics Baseball Team: The year, 2002, Oakland As had a budget of $40 million compared to the $130million budget of the New York Yankees. Another true but useless fact. The assumption: money determines success – it is impossible for Oakland, through the drafting system, to afford a team that can compete – performance is pre-determined, hope lost. None of this surprised Oakland, but it took an individual, Billie Beane to find an innovative way to buck the trend… http://www.youtube.com/watch?v=AiAHlZVgXjk (3 min)

Through rigorous statistical analysis he demonstrated that on-base and slugging percentage were better indicators of offensive success, and that these qualities were cheaper to obtain on the open market than more historically valued qualities such as speed and contact. By re-evaluating the strategies that produce wins on the field, the Athletics made the playoffs in 2002 and 2003, despite ranking 28/30 of the Major League Baseball Teams…an amazing achievement.

Where in education do we see similar gains in performance? Where is the next game-changer? What innovation, change of view or change in approach could create game-changing conditions for our students? Do we think long enough about our long held assumptions and create innovative approaches that buck trends?

Billie Beane’s different view dissolved long held assumptions and created success. Similar anomalies are also present across that globe where unbelievable clusters of success are achieved by growing cultures of greatness…

Daniel Coyle’s “The Talent Code”: Greatness isn’t born it’s Grown. Dan Coyle has visited and researched “hot-beds of talent” around the globe, music school in Dallas, tennis academy near Moscow, baseball players from the Dominican Republic etc… He argues that talent is grown through purposeful practice…deep practice.

“We all have the ability to profoundly change our levels of talent, our level of skill. Where clusters of great talent emerge there has been a culture created where individuals are constantly reaching and repeating, making mistakes, receiving feedback, building better brains, faster more fluent brains…inside the brain myelin acts like insulation on the pathways and connections in the brain – each time we reach and repeat we earn another layer – signal speeds in the brain start to increase from 2 mph to 200 mph – neuro broadband – (or the difference between normal and great).”

Dan Coyle identifies three important conditions that support this brain development :

  • Maximise reachfulness in the presence of an expert– illuminate passive learning
  • Embrace the struggle – “You will become clever through your mistakes.”
  • Encourage theft – use feedback and copy others.

How do we create these conditions? Is it possible that short intervention that maximises reachfulness and embraces the struggle can accelerate a student’s progress? This clearly links to Angela Duckworth’s GRIT and the need to move to action, Gladwell’s 10,000 hours and his insight that practise must be intentional, aimed at improving performance, designed for your current skill level, combined with immediate feedback and repetitious. All of this challenges the way we teach and intervene – how often do we maximize reachfulness and embrace the struggle? Dan Coyle’s excellent Talk: http://www.youtube.com/watch?v=Aq0pHpNy6bs (17 mins)

The challenge then is not to accept poor or wrong assumptions about what our students can achieve, but to develop a culture that generates the conditions for over-performance. We create this culture whilst we seek innovative ways of changing-the-game; subtle or outrageous approaches that deliver an advantage presently hidden by our long held assumptions.

By thinking differently and innovating to find game-changing approaches like Billie Beane’s depth of analysis at the Oakland As and if we seek to create the conditions in lessons and across the Academy where progress is grown like in the Moscow tennis academy – we may build deep practice into what we do and ignite a culture that overturns the power of context and releases students into greatness.

“Excellence is a habit” (Aristotle)…one that is reaching and repeated, makes mistakes, uses feedback to build a better, faster and more fluent brain. (adapted, Dan Coyle, 2009)