Tag Archives: kotter

Failure is not an option… attitude matters…

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“Leaders (and teachers) who know what they are doing will aim for the heart. They connect to the deepest values of their people and inspire them to greatness. They make the business case come alive with human experience; they engage the senses, create messages that are simple and imaginative, and call people to aspire.” John Kotter

It is probably true that attitude matters…possibly the most. It is also probably true that this determines our belief in what is possible, determines the questions we ask and the quests that we embark upon. Attitude is everywhere; it determines our limits and those that we expect of others…it is the underlying attitudes that determine the outcomes and progress of students in classrooms and schools/academies.  It is also probably true that urgency, purpose, emotional connection and ownership are key for developing, fostering and motivating positive and focused attitudes that are aligned to the ambitions of the individual, class or organisation.

…Urgency is often the key to aligning and propagating attitudes – attitudes that can transform and create unusually positive outcomes. The compelling urgency for the safe return of the Apollo 13 astronauts is a neat example of how attitude sets the challenge unwaveringly and achieves what appeared to be a miraculous return to Earth… taken from the script of Apollo 13 (edited)…(click picture for the video clip)… maxresdefault

GENE KRANTZ (FLIGHT DIRECTOR) – So you’re telling me you can only give our guys 45 hours. It brings them to about there… Gentlemen, that’s not an option.

(the use of the visual on the blackboard here is key – people need to see and feel a problem  – only then are they likely to be moved to action.) 

MOCR ENGINEER – Gene, Gene. We gotta talk about power here… 

CONTROL – Without it they don’t talk to us, they don’t correct their trajectory, they don’t turn the heatshield around… we gotta turn everything off. Now. They’re not gonna make it to re-entry…With everything on the LM draws 60 amps. At that rate in sixteen hours the batteries are dead, not 45. And so is the crew. We gotta get them down to 12 amps. 

MOCR ENGINEER – Whoa. 12 amps! – How many? – You can’t run a vacuum cleaner on 12 amps, John. 

GENE KRANTZ (FLIGHT DIRECTOR) – Well, we’re gonna have to figure it out. I want people in our simulators working re-entry scenarios. I want you guys to find every engineer who designed, every switch, every circuit, every transistor and every light bulb that’s up there. Then I want you to talk to the guy in the assembly line who had actually built the thing. Find out how to squeeze every amp out of both of these goddamn machines. I want this mark all the way back to Earth with time to spare. We never lost an American in space. We’re sure as hell not gonna lose one on my watch!. Failure is not an option!

(the attitude here compels action, it expects much and takes a “whatever it takes” approached to a well defined and clear, compellingly urgent problem. How far does this type of attitude permeate our classrooms and academies?)

…and from Star Wars… (the importance of certainty and purpose of moving to action –  committing to a key internal decision to do something..)

Luke: All right, I’ll give it a try. Yoda: No. Try not. Do… or do not. There is no try. 

Yoda-do

Luke: I don’t, I don’t believe it.  Yoda: That is why you fail.

All of which begs to question how do we recognise, use and provoke great attitudes, that make everything possible and does whatever it takes in our academies and classrooms?

What if we understood how our attitude and that of others around us interact to achieve our ambitions or hold us back? Consider your colleagues and students … are they drains (takers of energy) or radiators (givers of energy)? Street_Drain_w_Double_Yellas_by_BewildaBeast8radiator What if we also considered Adam Grant’s great book, “Give and Take,” which provides greater insight and highlights that there are three types of people: Givers, Matchers and Takers. Takers only seek to gain from others, these add little or hold organisations back. Matchers, match what they give with what they have received. However, he argues that the Givers are the most and least successful…

“This is what I find most magnetic about successful givers: they get to the top without cutting others down, finding ways of expanding the pie that benefit themselves and the people around them. Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the sum of the parts.” ― (Adam Grant)

Question: how do we create the conditions in our organisations that reward and support Givers?

What if we realised that establishing the WHY (Sinek), the PURPOSE (Pink) and aiming for the heart (Kotter) is key to motivating and harnessing buy-in. This has a direct impact on attitude and on mobilising the inner drive to improve and succeed. It is interesting how these ideas line-up. Simon Sinek argues that people don’t buy what you do, they buy why you do it … Dan Pink identifies three things that are important for people to feel/achieve success – a motivating purpose and the autonomy to seek mastery. Allied to John Kotter’s thoughts around aiming for the heart, we have the recipe to secure and maintain individuals attitudes and for keeping these aligned to the organisational, class or individual ambitions.

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What if we realised that as teachers and leaders in addition to securing the why, we must also give autonomy and ownership of the how? This is important because to maintain a “whatever it takes attitude” there needs to be ownership and a freedom to determine the what and the search for mastery. This must also involve pushing the decision making closer to the action (David Marquet). What if we understood the motivating power there is in ensuring the attitudes and approaches value the near-win and the journey toward mastery? How do we reward the near win with our colleagues and students? As Sarah Lewis discusses, those seeking mastery have an attitude that drives them to strive and feel success in the near wins…

Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be. …. We see it … in the life of the indomitable Arctic explorer Ben Saunders, who tells me that his triumphs are not merely the result of a grand achievement, but of the propulsion of a lineage of near wins.

We thrive when we stay at our own leading edge. It’s a wisdom understood by Duke Ellington, who said that his favorite song out of his repertoire was always the next one, always the one he had yet to compose. Part of the reason that the near win is inbuilt to mastery is because the greater our proficiency, the more clearly we might see that we don’t know all that we thought we did. It’s called the Dunning–Kruger effect… “You learn how little you know.” (Sarah Lewis)

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Click picture to see Sarah Lewis: Embrace the near win

What if we realised that by keeping the moral purpose at the centre, investing time on the why, reaffirming the purpose and by appealing to the emotional drivers we maintain high urgency in the system – be it at individual or organisational level. It is this owned inner drive, the intrinsic motivation that will compel toward action and keep attitudes aligned with the ambition. Chip and Dan Heath highlight the key is to motivate the elephant as well as the rider…

  • Find the feeling (WHY/Purpose) – make people feel something
  • Shrink the change (How) – shrink change so that it does not spook the elephant
  • Grow your people – instil a growth mindset – attitude

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(taken from Switch, Chip and Dan Heath)

What if attitude is about feelings and that stories are uniquely placed to motivate and develop attitudes that align with the ambition? As John Kotter highlights…(how often do we use stories … particularly those that tell of a preferred future?)

“Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.” (John Kotter)

What if we also understood that positive attitudes stem from a growth mindset? (Carol Dweck)

growth-mindset

What if we also understood that we need to develop attitudes in line with being deliberate? (Malcolm Gladwell) Leaders, teachers and students whose attitude drive them to…

1. …be motivated and exert effort to improve their performance.

2. …engage in tasks that take into account their pre-existing knowledge.

3. …seek and receive immediate informative feedback and knowledge of the results of their performance.

4. …repeatedly perform the same or similar tasks towards near wins…mastery.

“Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.” (Malcolm Gladwell)

What if attitude is dependent on ignition? and we should seek to increase students and colleagues opportunities to be ignited by an experience, thought, fact, opportunity etc…

“Beneath every big talent lies an ignition story – the famously potent moment when a young person falls helplessly in love with their future passion.” (Dan Coyle)

For Albert Einstein, that moment happened when his father brought him a compass.

“Einstein later recalled being so excited as he examined its mysterious powers that he trembled and grew cold…. [Einstein wrote] “I can still remember – or at least I believe I can remember—that this experience made a deep and lasting impression on me. Something deeply hidden had to be behind things.”

What if we recruited much more on attitude, understanding that skills and knowledge gaps are easier to close?  Particularly because getting the right people on the bus is the key to great organisations (Jim Collins).

What if we realise that asking challenging questions and setting expectations high can  instil desired attitudes? If we ask ridiculous questions we prompt different possibilities and perspectives. (Questions must be based on the brutal truth of the present reality.)

  • “If your life depended on it what would you do?”
  • “What would we do if the target was 100%?”
  • “What do we need to do now, such that everything else is either easier or no longer required?” (Keller)

It is often the second question that really makes the difference – having attitudes and approaches that dig deep to understand problems and to find solutions that aren’t immediately apparent. What if we also realised that this is about getting the right people in the room – those best placed to ask the right question and not so many to complicate the answer. Steve Jobs only met with 3-4 people – any additions were removed.

Maybe then we would pay much more attention to the attitude of leaders, teachers, staff and students …and seek to create the conditions that foster positive and aligned attitudes.

Maybe then we would also look to other examples like the Apollo 13 mission and learn that attitude rarely exists without purpose and urgency – it does not happen in a vacuum. We might work harder to engage the emotions to drive attitudes and approaches.

Maybe then we would work harder to create the conditions necessary to ensure healthy and positive attitudes.

Maybe then we would work harder to generate or communicate urgency and that this needs to be born out of a clear moral purpose and that this is best aimed at the heart.

Maybe then we would find more ways to reward attitudes that drive us toward success.

Maybe then we would be more attuned to understanding the importance of and the need to create conditions for ignition … to ignite a passion in a colleague or our students … that will propagate attitudes than align with our ambition.

Maybe then we would recognise the importance of attitude and stance when recruiting – getting the right people on the bus.

Maybe then we would understand that autonomy and ownership of the how and what are key to generating the motivation required to propagate great attitudes

Maybe then we would create organisations and classrooms where attitude is understood, fostered and grown – because attitude matters and failure is not an option.

“Try again. Fail again. Fail better.”  (Samuel Beckett)

April 2015

Strategic leadership | fanatical discipline and deliberate delivery

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bring light

It is probably true that:  When we describe and aim for a preferred future, understand what matters (what has impact) and when we are fanatically disciplined and deliberate in delivering the few (one) things that really matter…we bring new light to what life might be. … and achieve unusually well.

So, what if we were better at balancing three things?

  • Our ability, based on the WHY, to describe the future, the destination, the dream? – to set sights on an extraordinary end point?
  • Our understanding of what matters, what makes the difference, what achieves impact?
  • Our fanatical discipline to deliberately focus upon and deliver the One Thing(s) that align with our dream and matter most.

It is at the intersection of these three things that we have the chance to accelerate improvement by:

  • Aligning strategy toward our dream, ambition, destination or preferred future.
  • Focusing on the few areas that have impact (our positive deviant practices)
  • AND maintain the fanatic discipline to deliberately deliver our preferred future.

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Or we might consider that when we have a focused strategy that aligns to our dream and when we are fanatically disciplined and deliberate in the delivery of the few (one) things that make a difference (have impact) we achieve unusual improvement over time…

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What if: We start by finding our organisation’s WHY? and seek to describe a preferred future … maybe then we can point to the destination and follow strategies that align and accelerate towards that dream.

“Inspired leaders, organisations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and belief.” “this has the ability to transform the fortunes of a group or enterprise – activating individuals, providing a cultural glue, guiding behaviours and creating an overall sense of purpose and personal connection.” (James Kerr, Legacy, 2013)

the-golden-circle


“People don’t buy what you do, they buy why you do it.” “All organisations Start with why, but only the great ones keep their why clear year after year.”  (Simon Sinek)

Simon Sinek has been very influential in ensuring that the basis of strategic planning and the focus of work is located around the moral purpose – the why. His golden circle has framed an approach, language and strategic focus. Sinek identifies that human motivation is emotionally linked, meaning that when people start with why (the moral purpose) this secures early emotional buy in. Just as Martin Luther King composed the “I have a dream” speech and described the future and not the “I have a plan…first we…” speech (taken from Sinek), school leaders have a responsibility to describe the desired future or destination.

Emotional connection is also crucial:

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

Question: How far have you/your organisation identified the WHY – how well is the moral purpose communicated/shared? How often is it articulated? is it taken for granted? is it a comfort blanket or even an excuse when improvement is slow?

What if: we then used the WHY to describe a preferred future (a dream) and ensure that urgency is in the system to drive toward the end?

John West-Burnham highlights the importance of describing a preferred future.

“Successful and credible leaders are able to tell compelling and credible stories about the future – they are leaders to the extent that people accept and value the future they describe. – In the 1970s Shell developed an approach that required identification of preferred scenarios…that are essentially descriptions of a preferred future.” (John West-Burnham, 2012)

If leaders create compelling stories of the future (a dream), attach meaning to them and embed the why, they have the chance of connecting peers with purpose (Fullan). Such ownership allows change and strategic improvement to be owned at a greater depth within the organisation. Tim Brighouse describes how schools are on journeys and that the best schools ask where they want to be and take small steps on a journey toward that goal.

“What we can do and what the best schools do already – is ask where they would like to be in five years time and what steps they will take to get there” … ” the best schools accumulate these small steps and describe themselves as being on a journey.” (Tim Brighouse)

What if: we ensured that there is an appropriate level of urgency in the system.

There is little point in having a compelling dream unless there is in-built urgency (often beyond that provided by the WHY). John Kotter uses the word urgency to emphasize the need for a heightened sense of focus, readiness to act and determination.

Kotter’s urgency describes the force that is released when people feel a quest, a purpose, that their work is meaningful and has a greater purpose than themselves. It is not to be confused with panic or knee-jerk leadership that is reactionary. This is the type of urgency that inspires and moves people to action.

Great leaders understand that generating and highlighting urgency is important as it creates forward motion.

(Jim Collins)

Great organisation often need to generate urgency. For Academies, a poor set of results or pending Ofsted, for example, should not be the driver for the required urgency…neither should it be knee-jerk, reactionary responses to temporal problems or transient political directives. Great organisations are naturally urgent – the moral purpose is deep, the preferred future is compelling, the strategic focus aligns to the need to improve – there is a deliberate and discipline pursuit of what matters. It is this that generates and embeds the urgency in the system.

“To achieve great things, two things are needed; a plan, and not quite enough-time.” (Leonard Bernstein)

Ken Segall, in Insanely Simple (2012): “Though it may defy logic, the easiest way to screw up a project is to give it too much time – enough time for people to rethink, revise, have second thoughts, invite others into the project, get more opinions, conduct tests, etc…you invite overthinking…only when people are kept in constant motion do they stay focused with the right kind of intensity…keeping the team in motion is what gets you there.” (describing project management at Apple)

What if: Based on the why, the described future and the built in urgency…we are able to focus down to the one Thing(s)? based on what matters and what makes a difference – those positively deviant, hedgehog ideas and core practices that have impact?

“What is the ONE THING that you need to do, such that by doing it, everything else is either easier or not required.” (Gary Keller, The One Thing)

…because not everything matters equally.

How often do we ask this question? based on where we need to get to what do we need to do in a years time, a months time, next week, tomorrow….what is the one thing that needs to happen now, such that everything else is easier or not required? Keller describes that if we are to tip our preferred future (dream) domino then we need to set a series of dominoes back to the present…the job then is to realise the one thing that now has to happen to tip the very first domino that is uniquely aligned to the dream future.

The One Thing needs to also have further qualities:

  1. It needs to have impact (more than any other strategy/focus) – be a positive deviant – and this requires measurement of impact and deep questioning.
    • In all that we do there are things that have real impact, things that appear to have impact (but are proxies) and things that have limited impact. Finding the one thing that really makes a difference requires evaluation and measurement. The aim is to identify the positively deviant practices, often referred to as bright spots (Heaths). Beware fads, trends, promising innovation or popular approaches – it is impact that counts – things do not matter equally.
    • Our perception of what is possible is obstructed by historic assumptions about what is possible – they stop us considering game-changing innovations. Clever questioning has the ability to unlock possibilities and the true impact of approaches (Barber).
  2. It needs to be what you have to be the best in the world at (hedgehog concept).
    • The hedgehog concept represents the intersect of three circles: what you can be (need to be) the best in the world at, what you are deeply passionate about and what best drives your improvement/outcomes (Collins). Just like a hedgehog is excellent at One Thing (rolling into a ball for protection) – the key to success often lies in the ability to be the best in the world at one thing – it is amazing how this makes you better at other stuff and how wide the influence of this one thing travels.
  3. It is absolutely at the core of what you/your organisation is about. – aligned to the dream and reflects the brutal truth of your present performance.
    • “have the discipline to confront the most brutal facts of your current reality, whatever they might be.” (Collins)
  4. It needs to be sticky and timeless. This is Collin’s Fly-wheel.
    • Success and improvement resembles relentlessly pushing a giant heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond. This is not temporal innovation or reaction this is a systemic focus on the thing that matters most.

Of course the key is to simplify to those strategies that matter most … it is unlikely to be one thing…but it might be three things that matter (not 20) and these need to be sticky, and aligned to the dream. Great organisations KISS (keep it simple stupid).

“Simplicity is power, whether it’s used by individuals or organisations. The question is, do you have the insight and skills to turn this power into your own advantage?” Ken Segall (2012)

What if:  we are fanatically focused on deliberately delivering the thing(s) that matters.

Delivery never sleeps.” (Barber)

Collins writes, “discipline, in essence, is consistency of action – consistency with values (why), consistency of method, consistency over time. True discipline requires the independence of mind to reject pressures to conform in ways incompatible with values, performance standards and long term aspirations (dream). …having the inner strength to do what ever it takes to create a great outcome, no matter how difficult.” (Collins)

Great organisations balance this unswerving fanatical focus on delivery with an agility that enables innovation around what counts. This is not about jumping, adopting new ideas, this is about being the best in the world at what matters most. Kotter identifies the need to balance the hierarchy required in great organisations to turn the flywheel with the agility to to free individuals to connect and innovate around what counts (below). Firing bullets before cannonballs (Collins). And there in lies the contradiction – to be great you focus on the things that really matter, that are sticky, that are timeless – whilst maintaining the innovative agility necessary to stay ahead, to be leading edge, to path find.

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Maybe then: more organisations would be strategically led through:

  • A strong WHY and moral purpose – communicated and compelling.
  • A clear DREAM of the future described at 1 month, 1 year, 2 years, 5 years, 10 years …2040?
  • An URGENCY that is embedded in the organisation from a deep moral purpose, the compelling preferred future and the aligned deliberate strategic focus.
  • A clarity down to the ONE THING(S) that matter, that have impact – the positive deviant practices, the hedgehog, that address the brutal truth and are sticky and timeless.
  • A FANATIC DISCIPLINE to deliberately deliver the few things that matter. Such that change is sticky.
  • An AGILITY that allows the organisation to innovate in these core things that matter. Firing bullets before cannonballs.

And Finally: none of the above sustains improvement or change unless…

“our actions inspire others to dream more, learn more, do more and become more.” (J.Q. Adams)

and 

“Leaders inspire others to take charge … they guide us through the journey.” (adapted, Simon Sinek)

and

“leaders create the choice architecture in an organisation to free individuals, to lead the way to the preferred future (dream). Building on a foundation of strong values and principles,  a compelling purpose, great capacity is released to do something great.” (adapted, Seth Godin)