Tag Archives: mindset

Great Leaders create movements that stick | Amazing is what spreads

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“The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire.  Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate” (Gladwell, 2002).

It is probably true… that understanding how to “start a movement” is a key leadership quality at all levels within organisations. Why is it that somethings tip and others do not; why some approaches are adopted and become habitual and others not? It is also probably true that movements start when the conditions are right and you emotionally connect, tell stories, ignite action, reach the tipping point and propagate the conditions for contagion, so that ideas spread, are well adopted and become typical. 

Indeed it might be… that those organisations who create movements by seeking small but precisely targeted pushes turn the Flywheel (Collins), so that the organisation becomes and stays great. This is focused, deliberate change and improvement, based on an understanding of how to start and propagate movements and trigger change that sticks. Great organisations take bets where the odds suggest that change will be well adopted, aligned to core purpose, impactful and importantly … irreversible. Great organisations deliberately stay close to their flywheel and make a few well-placed bets on a few key irreversible strategies that matter and make the difference … it is around these that great leaders create, trigger, propagate and sustain movements.

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However…it is probably true that education is riddled with dead-end initiatives and unsustained changes – the consequence is either a wasteland of innovation or multiple initiatives; where a thousand flowers are allowed to bloom and wither often in rapid succession; all of which has a damaging impact on the credibility of the organisation’s leadership.

 Which beg the questions…  What are the conditions required for a movement to start? AND how, as leaders, can we start, propagate and embed a movement/change based on key leveraging strategies that stick and accelerate improvement?

The importance of the firsts followers, the lone nut and creating conditions for movements to thrive…

What if… we understood how movements start and remind ourselves of this great clip and piece of observation from Derek Sivers … how to start a movement… hqdefault

Derek Sivers: Blog: https://sivers.org/ff

“…remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you. … be public. … be easy to follow! …remember leadership is over-glorified. … It was the first follower that transforms a lone nut into a leader. … there is no movement without the first follower. …the best way to make a movement, if you really care, is to courageously follow and show others how to follow. … so when you find a lone nut doing something great, have the guts to be the first person to stand up and join in.” (Derek Sivers)

What if…, as leaders, we…

“…take responsibility for enabling others to achieve a shared purpose.” (Sinek)

…understanding that by enabling others to achieve and by creating conditions for connection and collaboration we provide the opportunity for movements to start.

“What happens when you build an organisation that is flat and open? what happens when you expect a lot and trust the people you work with?” (Seth Godin)

What if… we were aware that great leadership is about creating a climate where movements happen; that these need to be well focused, but trust that it is amazing that spreads.f163eaa3b112c76e1f850c9a4ba57189 What if… we recognised that change and movements do not take hold where there is disorganisation; where an organisation is…

  • Passive
  • Divided
  • Drifting
  • Reactive
  • and prone to inaction

What if… sustained change and the conditions for movements to grow occur where an organisation is…

  • Motivated
  • United
  • Purposeful
  • Values initiative
  • Moves to action?

“The role of the leader is to enable, facilitate, and cause peers to interact in a focused manner…but still only a minority of systems employ the power of collective capacity.” (Fullan, 2010)

Igniting and propagating a movement that sticks…

What if… we understood that the spread of a new idea, strategy or approach is determined by the adoption patterns of this small group of ‘socially infectious’ early adopters and connectors in an organisation that enable the reaching of a tipping point (Malcolm Gladwell). Who are the Connectors in your organisation? or the sneezers…

What if… we knew who our “sneezers” are? After all it is the sneezers who “unleash the idea virus” (Seth Godin) These are the people who are listened to, who are respected and admired. If you can build up a core of evangelizers among these sneezers, Godin says, your idea is much more likely to spread. What if… we understood how ideas become adopted by a population…perhaps then we would be more successful at starting and creating movements…

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What if… it is about 16%?

Maloney’s 16% Rule:  Once you have reached 16% adoption of any innovation, you must change your messaging and media strategy from one based on scarcity, to one based on social proof, in order to accelerate through the chasm to the tipping point.

How many organisations fail to switch approach for new strategies and simply decide to re-invent or scrap it? Do we invest enough time in ‘social proof’ a demonstration of the effectiveness of the new strategy – measuring and communicating the impact? What if we understood that 16% is a significant tipping point; that point where the early adopters become interested – we then have a movement (if we seek and communicate ‘social proof’)

BUT…

What if… as senior leaders within organisations the actual tipping point is far beyond 16% – perhaps >80% after which the movement is embedded, change is sustained and habits become irreversible.

AND…

What if… we re-set our movements to ensure that there is on-going improvement that is fit for the time and focused on maximum effectiveness. An evolving, well positioned and aligned movement may require re-birth to maintain momentum of improvement and avoid plateauing:

types-of-innovation-s-curves

Diagram credit: Innovation-Management.org

Create the time, space and opportunity to connect and collaborate; creating the conditions for movement to trigger, propagate and become habitual.

What if … we understood the power of connection; actually the power of purposeful connection and collaboration. Remembering that connection means nothing without a commitment to move to action. Slide1 What if… we understood that an organisation cannot remain agile and innovative with a purely hierarchical structure (right side of diagram). That great organisations maintain a connected structure that supports innovation, grows its individuals and ensures that there is collective ownership and opportunity to drive the organisation forward (left side of diagram) (John Kotter). It is within this structure that your, connectors, sneezers, early adopters have the opportunity to follow and create a movement…remembering that it is the first followers that transform a lone nut into a leader and a fad into a movement.

What if… this also recognised that decision making is better done nearer to the action; that this is what empowers individuals to commit and convert into habit those things that make the greatest difference. (David Marquet) Slide1 What if… we understood that through connection and collaboration we grow resources and opportunity; we gain insight, ideas and innovation. This challenges that traditional assumption that change just costs time and money.

Getting out of the cave and inviting peers into our cave provides perspective and enables more deliberate focused innovation; we increase our odds of instigating the right movements around the things that matter…

What if… we get out of our cave and connect so that we create opportunity and increase our view of what is going to have the most impact; increasing our odds of success. What if this also involves inviting others into our cave to provide peer review.Deer_Cave_Mulu_National_Park_Borneo_Malaysia

Image Credit: wallpaperweb

Tell stories that connect emotionally and tell of a bright future, trigger movements and compel people to action?

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What if… we shared stories that motivate: Stories that are about SELF, are about NOW, are about US and are about the FUTURE. People respond to stories; how often do leaders use stories to  make an emotional connection? We are pre-disposed to responding to stories; we understand our world through story and strong leaders understand this; and will passionately link stories to the WHY and the moral purpose.

“The Story is everything.” (Spacey)

What makes a good story?… Kevin Spacey highlights the need for… CONFLICT, AUTHENTICITY and AUDIENCE. kevin-spacy-cmi Stories create emotional connection:

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

John West-Burnham highlights the importance of describing a preferred future.

“Successful and credible leaders are able to tell compelling and credible stories about the future – they are leaders to the extent that people accept and value the future they describe.” (John West-Burnham, 2012)

Stories bind movements together they give reasons to start movements, they tell of a worthwhile future and they connect emotionally; it is the story that moves people to action.

Inspired leaders, organisations and teams find their deepest purpose – their ‘why?’ – and attract followers through shared values, vision and belief.” “this has the ability to transform the fortunes of a group or enterprise – activating individuals, providing a cultural glue, guiding behaviours and creating an overall sense of purpose and personal connection.” (James Kerr, Legacy, 2013)

Movements are more likely to take hold and become habitual if we KISS and avoid complexity – Complexity unravels good ideas, diminishes adopters and stops ideas sticking.

What if… we understood that we needed to  “Keep it simple, stupid?” The KISS principle states that most systems work best if they are kept simple rather than made complicated. Complexity is the enemy to creating a movement or implementing change. Where strategies mis-fire, or change is not adopted, or where there is limited consistency and low habit development, complexity is likely to be the cause. What of we… also recognised that:

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 What if.. we also understood that when a thousand flowers bloom we are not deliberate or focused enough on propagating and developing those ideas that really matter that really make a difference. Innovation and movements need to be few, deliberate, leveraging, focused, contagious, simple and compelling. 

Wide held and owned set of beliefs in what is possible maintain movements and make them stick. Great organisations have deep, clear and simple beliefs, that are widely held and applied. These underpin the success of any movement or change. Where change or a movement mis-aligns with the underlying belief it will mis-fire.

What if… there is a wide-held and embedded belief in the organisation that we can do things that are amazing? The type of belief that enables and levers success from deep within the organisation – a belief that lives and breaths –  it is felt, insidious and ubiquitous; it is in the air.

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” (Anatole France)

What if… we build this belief into great ambition, purpose and drive? Quotation-George-Akomas-Jr-decision-promise-belief-success-commitment-Meetville-Quotes-66977

“Whether you think that you can, or that you can’t, you are usually right.” (Henry Ford)

 Making movements stick. “Fire bullets then cannonballs” (Collins)

What if… we sought stickability of change and movements? Not only does change or movement need to be compelling, it also needs to stick around. Creating a movement or instigating change should consider if it will stick, a year, two years, three years… if not, don’t launch or invest energy and time, it is futile. The stickiness and sustainability of change is key; it needs to have legs! Education is a wasteland of terminated, washed-up initiatives. This is a real problem, because where organisation are initiative rich and these rarely take hold, the leadership reputation is eroded and damaged; further innovation becomes less likely to stick.

What if… we fired bullets first to test the water and then fully back those ideas that have the potential to be sticky, by firing cannonballs.

““the stickiness factor”, is a unique quality that compels a phenomenon to “stick” in the minds of people and influences their future behaviour.”

What if… we understood how to make ideas stick? and we considered the six principles of sticky ideas (“Made to Stick”, Chip and Dan Heath).

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

Maybe then…

  • we would understand the dynamics of how to start, propagate and sustain a movement (change) around the few things that matter; the few things that make the difference.
  • we would better understand that it is more about the followers than the lone nut leader. That moving from 16% to 80% is the measure of success as well as understanding that re-invigorating change is required to avoid plateauing and sustain a trajectory of improvement.
  • we would create the connection and conditions for movements to start, ensuring the checks and balances are in place so that we back those movements that are deliberate, effective and well targeted… avoiding a thousand flowers blooming and then wilting.
  • We would use story to emotionally connect and move people to action.
  • We would take bets on a few ideas and strategies that have a high chance of success. where success is measured in sustainability, adoption, impact and whether the change will become irreversible (or evolvable in the same direction) Will this be in place – consistently applied in 3 years time?
  • We understood the key components for making change stick; the stickability factor.
  • We would KISS and avoid complexity; because complexity kills movements.
  • We would get out of the cave and invite peers into our cave more to get perspective and better understand the movements we need to create; having that wider view.
  • we would align belief about what is possible .. about what the future could be .. and that this aligned to a deeply held moral purpose .. that recognise that everything is possible .. so long as we are willing to do whatever it takes.

“Great leadership is the ability to place bets on the few things that matter; that have impact – great leaders use a wide-view to create and propagate movements that reach tipping points, achieve irreversible change and lasting impact. This enables a metronomic and efficient turning of the flywheel.”

May 2015

Failure is not an option… attitude matters…

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“Leaders (and teachers) who know what they are doing will aim for the heart. They connect to the deepest values of their people and inspire them to greatness. They make the business case come alive with human experience; they engage the senses, create messages that are simple and imaginative, and call people to aspire.” John Kotter

It is probably true that attitude matters…possibly the most. It is also probably true that this determines our belief in what is possible, determines the questions we ask and the quests that we embark upon. Attitude is everywhere; it determines our limits and those that we expect of others…it is the underlying attitudes that determine the outcomes and progress of students in classrooms and schools/academies.  It is also probably true that urgency, purpose, emotional connection and ownership are key for developing, fostering and motivating positive and focused attitudes that are aligned to the ambitions of the individual, class or organisation.

…Urgency is often the key to aligning and propagating attitudes – attitudes that can transform and create unusually positive outcomes. The compelling urgency for the safe return of the Apollo 13 astronauts is a neat example of how attitude sets the challenge unwaveringly and achieves what appeared to be a miraculous return to Earth… taken from the script of Apollo 13 (edited)…(click picture for the video clip)… maxresdefault

GENE KRANTZ (FLIGHT DIRECTOR) – So you’re telling me you can only give our guys 45 hours. It brings them to about there… Gentlemen, that’s not an option.

(the use of the visual on the blackboard here is key – people need to see and feel a problem  – only then are they likely to be moved to action.) 

MOCR ENGINEER – Gene, Gene. We gotta talk about power here… 

CONTROL – Without it they don’t talk to us, they don’t correct their trajectory, they don’t turn the heatshield around… we gotta turn everything off. Now. They’re not gonna make it to re-entry…With everything on the LM draws 60 amps. At that rate in sixteen hours the batteries are dead, not 45. And so is the crew. We gotta get them down to 12 amps. 

MOCR ENGINEER – Whoa. 12 amps! – How many? – You can’t run a vacuum cleaner on 12 amps, John. 

GENE KRANTZ (FLIGHT DIRECTOR) – Well, we’re gonna have to figure it out. I want people in our simulators working re-entry scenarios. I want you guys to find every engineer who designed, every switch, every circuit, every transistor and every light bulb that’s up there. Then I want you to talk to the guy in the assembly line who had actually built the thing. Find out how to squeeze every amp out of both of these goddamn machines. I want this mark all the way back to Earth with time to spare. We never lost an American in space. We’re sure as hell not gonna lose one on my watch!. Failure is not an option!

(the attitude here compels action, it expects much and takes a “whatever it takes” approached to a well defined and clear, compellingly urgent problem. How far does this type of attitude permeate our classrooms and academies?)

…and from Star Wars… (the importance of certainty and purpose of moving to action –  committing to a key internal decision to do something..)

Luke: All right, I’ll give it a try. Yoda: No. Try not. Do… or do not. There is no try. 

Yoda-do

Luke: I don’t, I don’t believe it.  Yoda: That is why you fail.

All of which begs to question how do we recognise, use and provoke great attitudes, that make everything possible and does whatever it takes in our academies and classrooms?

What if we understood how our attitude and that of others around us interact to achieve our ambitions or hold us back? Consider your colleagues and students … are they drains (takers of energy) or radiators (givers of energy)? Street_Drain_w_Double_Yellas_by_BewildaBeast8radiator What if we also considered Adam Grant’s great book, “Give and Take,” which provides greater insight and highlights that there are three types of people: Givers, Matchers and Takers. Takers only seek to gain from others, these add little or hold organisations back. Matchers, match what they give with what they have received. However, he argues that the Givers are the most and least successful…

“This is what I find most magnetic about successful givers: they get to the top without cutting others down, finding ways of expanding the pie that benefit themselves and the people around them. Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the sum of the parts.” ― (Adam Grant)

Question: how do we create the conditions in our organisations that reward and support Givers?

What if we realised that establishing the WHY (Sinek), the PURPOSE (Pink) and aiming for the heart (Kotter) is key to motivating and harnessing buy-in. This has a direct impact on attitude and on mobilising the inner drive to improve and succeed. It is interesting how these ideas line-up. Simon Sinek argues that people don’t buy what you do, they buy why you do it … Dan Pink identifies three things that are important for people to feel/achieve success – a motivating purpose and the autonomy to seek mastery. Allied to John Kotter’s thoughts around aiming for the heart, we have the recipe to secure and maintain individuals attitudes and for keeping these aligned to the organisational, class or individual ambitions.

Slide1

What if we realised that as teachers and leaders in addition to securing the why, we must also give autonomy and ownership of the how? This is important because to maintain a “whatever it takes attitude” there needs to be ownership and a freedom to determine the what and the search for mastery. This must also involve pushing the decision making closer to the action (David Marquet). What if we understood the motivating power there is in ensuring the attitudes and approaches value the near-win and the journey toward mastery? How do we reward the near win with our colleagues and students? As Sarah Lewis discusses, those seeking mastery have an attitude that drives them to strive and feel success in the near wins…

Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be. …. We see it … in the life of the indomitable Arctic explorer Ben Saunders, who tells me that his triumphs are not merely the result of a grand achievement, but of the propulsion of a lineage of near wins.

We thrive when we stay at our own leading edge. It’s a wisdom understood by Duke Ellington, who said that his favorite song out of his repertoire was always the next one, always the one he had yet to compose. Part of the reason that the near win is inbuilt to mastery is because the greater our proficiency, the more clearly we might see that we don’t know all that we thought we did. It’s called the Dunning–Kruger effect… “You learn how little you know.” (Sarah Lewis)

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Click picture to see Sarah Lewis: Embrace the near win

What if we realised that by keeping the moral purpose at the centre, investing time on the why, reaffirming the purpose and by appealing to the emotional drivers we maintain high urgency in the system – be it at individual or organisational level. It is this owned inner drive, the intrinsic motivation that will compel toward action and keep attitudes aligned with the ambition. Chip and Dan Heath highlight the key is to motivate the elephant as well as the rider…

  • Find the feeling (WHY/Purpose) – make people feel something
  • Shrink the change (How) – shrink change so that it does not spook the elephant
  • Grow your people – instil a growth mindset – attitude

howtomakeaswitch

(taken from Switch, Chip and Dan Heath)

What if attitude is about feelings and that stories are uniquely placed to motivate and develop attitudes that align with the ambition? As John Kotter highlights…(how often do we use stories … particularly those that tell of a preferred future?)

“Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.” (John Kotter)

What if we also understood that positive attitudes stem from a growth mindset? (Carol Dweck)

growth-mindset

What if we also understood that we need to develop attitudes in line with being deliberate? (Malcolm Gladwell) Leaders, teachers and students whose attitude drive them to…

1. …be motivated and exert effort to improve their performance.

2. …engage in tasks that take into account their pre-existing knowledge.

3. …seek and receive immediate informative feedback and knowledge of the results of their performance.

4. …repeatedly perform the same or similar tasks towards near wins…mastery.

“Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.” (Malcolm Gladwell)

What if attitude is dependent on ignition? and we should seek to increase students and colleagues opportunities to be ignited by an experience, thought, fact, opportunity etc…

“Beneath every big talent lies an ignition story – the famously potent moment when a young person falls helplessly in love with their future passion.” (Dan Coyle)

For Albert Einstein, that moment happened when his father brought him a compass.

“Einstein later recalled being so excited as he examined its mysterious powers that he trembled and grew cold…. [Einstein wrote] “I can still remember – or at least I believe I can remember—that this experience made a deep and lasting impression on me. Something deeply hidden had to be behind things.”

What if we recruited much more on attitude, understanding that skills and knowledge gaps are easier to close?  Particularly because getting the right people on the bus is the key to great organisations (Jim Collins).

What if we realise that asking challenging questions and setting expectations high can  instil desired attitudes? If we ask ridiculous questions we prompt different possibilities and perspectives. (Questions must be based on the brutal truth of the present reality.)

  • “If your life depended on it what would you do?”
  • “What would we do if the target was 100%?”
  • “What do we need to do now, such that everything else is either easier or no longer required?” (Keller)

It is often the second question that really makes the difference – having attitudes and approaches that dig deep to understand problems and to find solutions that aren’t immediately apparent. What if we also realised that this is about getting the right people in the room – those best placed to ask the right question and not so many to complicate the answer. Steve Jobs only met with 3-4 people – any additions were removed.

Maybe then we would pay much more attention to the attitude of leaders, teachers, staff and students …and seek to create the conditions that foster positive and aligned attitudes.

Maybe then we would also look to other examples like the Apollo 13 mission and learn that attitude rarely exists without purpose and urgency – it does not happen in a vacuum. We might work harder to engage the emotions to drive attitudes and approaches.

Maybe then we would work harder to create the conditions necessary to ensure healthy and positive attitudes.

Maybe then we would work harder to generate or communicate urgency and that this needs to be born out of a clear moral purpose and that this is best aimed at the heart.

Maybe then we would find more ways to reward attitudes that drive us toward success.

Maybe then we would be more attuned to understanding the importance of and the need to create conditions for ignition … to ignite a passion in a colleague or our students … that will propagate attitudes than align with our ambition.

Maybe then we would recognise the importance of attitude and stance when recruiting – getting the right people on the bus.

Maybe then we would understand that autonomy and ownership of the how and what are key to generating the motivation required to propagate great attitudes

Maybe then we would create organisations and classrooms where attitude is understood, fostered and grown – because attitude matters and failure is not an option.

“Try again. Fail again. Fail better.”  (Samuel Beckett)

April 2015