Toward the future | inspiring lives

Our Mission

In the next phase we will strengthen our trust, deepen our connection and collaboration to add more value to each other and to all children. This is a venture in shared responsibility and joint endeavour to inspire lives with greater opportunity and choice. Succeeding in our mission:

Inspiring every child to flourish through an inclusive, all-through education that nurtures opportunity, equity, and agency for life.

A mission that ensures 11,000 children flourish and develop greater self-agency, becoming the masters of their fate. A worthy quest powered by 1,500 connected colleagues, empowered to do meaningful work.


For those that carry the most

We recognise that some children carry more than most, have had less opportunity and experiences in their early childhood and so need us more. They neither lack ambition or ability, but they have less capacity, fewer resources and face barriers that tip odds against them. In difficult times education has the power to transform lives, which is the business we are in. The performance and development of these children is the most important measure of our worth.

“We need equity in education, not equality. If someone can’t see straight because the world is falling in around them, we need to raise them up to clearer skies.” Poor, Katriona O’Sullivan


Anchored by our Values

Everything we do is held by our shared values:


Our stable core enables our innovative edge

We continue to build a strong trust with great schools that focuses on getting every day right and building a stable core: consistently delivering high quality provision with effective systems and shared approaches, enables our frontline obsession.

We stand on our stable core and what we choose to do the same, so that we can innovate on the edge, expertly developing approaches to improve provision and inspire lives. This is a collective, connected and developmental endeavour through collaboration.


Towards 2030 | why we exist

To build a strong trust with great schools. Offering high quality education over 570-weeks that closes gaps for those that most need us. So that the trust exists in a higher performance space and exploits our collaborative advantage that yields a trust dividend.

Our focus on partnerships and places builds better communities for children to grow up in and flourish. Colleagues create greater opportunity through deliberate local and regional collaboration,seeking to improve other trusts and the sector.

The trust is deeply connected within itself. There is a strong collective desire and shared responsibility to add value for all children in every setting. This collaboration enables a level of innovation and shared approaches that add more value. As part of a human organisation colleagues are well connected, making a greater difference to others in and beyond our trust.

The consequence of our work over five years is that the trust becomes self-improving, the systems, shared approaches, trust improvement model, collaboration, horizontal leadership and empowerment is creating more value over time and is self-sustaining.

Colleagues enjoy more opportunity and are proud to do meaningful work that is enabling all children to flourish through an inclusive, all-through education that nurtures opportunity, equity, and agency for life


Higher performance space | in search of the trust dividend

There is an unswerving, shared responsibility and desire to raise standards. To build a strong trust and great schools that exist in a higher performance space that particularly enables disadvantaged learners to thrive and attain well.


So, where next… this year

In the next phase, to summer 2026 we will prioritise these six areas:

Innovative Edge | Inspiring lives

This year we will invest in our inclusive all-through education (570-weeks) and apply greater equity to close gaps for children that need us most. A focus on place-based improvement will build strong community partnerships and support improvement beyond our trust.

Stable Core | frontline obsession

We will continue to invest in our stable core, by building a strong trust that enables great schools. Our colleague focused strategy will invest in all colleagues and create the conditions for our frontline obsession. Aiming to create a self-improving trust, investing in lateral leadership, connection, collaboration and strong systems.


570 Weeks | inspiring all-through education

To build an inspiring, inclusive, all-through education: as an entitlement for all children. Enacting excellent provision for every child throughout their 570 weeks of education. Prioritising:

  • Trust Curriculum | curating and enacting a shared curriculum across all year groups. (SDP)
  • Attendance, inclusion and transitions | to secure stronger attendance, strong inclusion and high-quality transitions, disadvantage first. (SDP)
  • Best Start in life | investing in the strongest possible start for all children through nursery and early years, enabled through a set of core commitments. (SDP)
  • Outstanding Personal Development | outstanding personal development curriculum builds character and offers greater opportunity for all children in every setting.

Closing gaps | seeking social justice

To apply equity and unswervingly commit to meeting the needs of children experiencing disadvantage and SEND, securing attainment and attendance that closes gaps and builds agency for each child. Securing greater social justice by prioritising:

  • The trust-wide development of teaching | systematic focus on the development of teaching to enact our shared curriculum. Our strongest lever for closing gaps. (SDP)
  • Disadvantage first | unswerving focus on the performance of disadvantaged pupils, through targets, data and quality assurance, as the indicator of the quality of our provision. (SDP)
  • Catch-up, Keep-up | systematic tracking all learners and applying equity, doing different and more, so that all children are caught up and kept up. (SDP)
  • All leaders, leaders of SEND | developing our SEND provision, focusing on ‘all leaders as leaders of SEND’ – securing a systematic strategy to meet SEND needs.

The importance of place | community partnerships

To build partnerships with educational and community partners to secure stronger communities and 570-week educations for all children. Using expertise in the trust to reach out and secure improvement in schools, trusts and the sector. Growing our reputation and influence by prioritising:

  • Strong recruitment built on growing reputation | securing stronger recruitment of pupils into our schools to inspire more lives and better serve our communities.
  • Trust Growth | securing appropriate and strategic growth of the trust to secure financial opportunities and grow our reputation and influence.
  • Collaboration with local trusts, local authorities and partners | seeking strong collaboration to secure improvement beyond the trust – seeking to influence all 570-weeks
  • Sector reputation and influence | playing an active role beyond the trust, including with the DfE and other partners, to influence policy, improve other trusts and the sector.

Colleague focused | developmental and collaborative

Investing in all colleagues to be connected, to collaborate, develop and grow to lead and contribute toward the mission and feel empowered to do meaningful work. Prioritising:

  • Recruitment and Retention | building a strategy to recruit well and to attract and retain strong colleagues. Considering our approach to flexible working.
  • Professional Development | creating on-going opportunities for professional development, held in a curriculum. Developing, inspiring and creating more opportunities for colleagues.
  • Induction | investing in and building strong induction to support all colleagues to have the best possible start to their career in our trust.
  • Well-being and mental health strategy | securing approaches across the trust to support all colleagues with their well-being and mental health.

Strong Trust, Great Schools | standardise, empower, sustain

Ensuring that the trust improvement model offers the foundation for colleagues to lead great schools. Complicated systems well embedded across the trust to drive effectiveness and efficiency. Prioritising:

  • Deliberate enactment of the Trust Improvement Model (SIM) | developing our standardised approaches, enabling empowered areas and sustaining the model to secure improvement.
  • Financial stability and clarity | Ensuring the trust maintains the present financial security, secures wider responsibility and enables greater investment in the trust.
  • Professional Services | developing professional services, to strengthen platform, offer capacity, expertise and secure the environment to empower all colleagues to deliver the mission.
  • IT Strategy | ensuring colleagues and pupils have the tools they need to thrive now and in the future. Developing our digital vision and cloud-first approach. Exploring the opportunities of AI.

Towards a self-improving trust | lateral trust leadership

Creating the expectation and conditions for horizontal improvement across the trust. Connectivity and collaboration that are more effective and efficient at driving the School Improvement. Prioritising:

  • Trust Leadership Curriculum | investing in and enacting a trust leadership curriculum and to extend the sense of leadership curriculum through networks and the layers of the trust.
  • Networks and Subject Communities | connecting colleagues with purpose, formally and informally, to enable the development of strategies that raise standards.
  • Lateral leadership, 20% time | creating the expectation and the structure for colleagues to work beyond setting to support lateral leadership and secure a self-improving trust.
  • Succession Planning | investing in succession planning and talent management to ensure the future leadership security for our trust.

First Steps… into Term 1

And our first steps in Term 1 will see us deepen our connection and collaboration and prioritise:

  1. Understanding performance and setting the ambition and targets for 2026.
  2. High quality Induction and line management, starting out strong.
  3. Strong start and focus on Attendance, disadvantage first.
  4. Best Start in Life, embedding our core commitments.
  5. Enacting our shared curriculum.
  6. Focus on the development of teaching through Steplab.
  7. Embedding the new Planergy software in Finance.

We choose to venture on this journey to 2030 not because it is easy, but because it is hard, and because our ambition will serve to organise and measure the best of our energies and skills, because the challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win (adapted, John F. Kennedy)

So, breathe, commit … and go inspire lives with greater opportunity and choice.

Thank you, you make a difference


Dan Nicholls | August 2025

If not now, when? Raising Achievement

‘Garry was brilliant,’ …. ‘He told us exactly where the Italians were and he really motivated us with things like: ‘If not now, when? If not you, who? How much do you want this?’ We knew then that we wanted it more than them.’ (Greg Searle, Gold, Barcelona Olympics)

In the Barcelona Olympics the Searle brothers trailed the Italians by two lengths at 1250m…with 15 stokes remaining it was still more than a length…rising to the if not now, when? and the if not you, who? challenge…the brothers showed extraordinary courage and determination to overhaul the Italians in the last stroke to win Gold. (Click picture to view the race)

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It is probably true that when it comes to raising achievement (RA) a whatever it takes” mindset and culture is key and Term 4/5 is the engine room of opportunity to ensure that students perform. Where there is a focus on quality first teaching and a balance of being deliberate, precise and rigorous on strategies and approaches that matter… there are no limits to what can be achieved.


This begs the question: How do Academies/schools raise achievement most effectively ahead of summer exams? After all, “If not now, when?” … “If not you, who?”

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” (Malcolm Gladwell)


What if we always kept central that it is quality first teaching that matters? – what students receive every lesson, every day is what raises achievement and this is best achieved through strong, precise and deliberate teaching over time. – This is the “flywheel” (Collins), the “One Thing” (Keller). Keep the main thing, the main thing…

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What if we also understood that RA approaches have much to inform us about everyday teaching, assessment and practices? So that RA is not about a sticking plaster or a bolt-on (panic) approach, but is built into effective progress-focussed teaching across all Year groups.


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What if we realised that urgency is important when raising achievement and that it is crucial that this is communicated to encourage and insist on a move to action for both students and staff? We need to “amplify a need” to secure action that makes the difference.

What if it was the superheroes in our midst that led RA – each teacher, tutor, mentor, leader taking responsibility for RA and believing that anything is possible and being the change and impetus to move students to action? …the deliberate action that enables students to achieve. Blog: Connected Collaboration and Deliberate Altruism

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What if we are very clear about who is responsible for student performance? Class-level responsibility is key to RA – teachers being accountable for students – where there is quality conversation (support and challenge) around what can be achieved with a group of students – teaching becomes more focused on RA.


What if we reward teaching that is outcome-orientated? We value and reward teachers who achieve progress over time; placing more weight on outcomes and progress achieved than performance in observations. And what if we support and reward teaching that is more deliberate and grounded in formative assessment, so that it enables planning to close gaps and secure greater progress. (blog: progress over time)

What if we show a boldness of leadership that reshuffles students, alters groupings and changes staffing to ensure students get the best opportunity to perform? (they only get one shot) And What if where behaviour limits progress teachers and leaders are tenacious and quick to remove this barrier?

What if we fully recognised that Raising Achievement is not about doing more and stacking strategy on strategy … in the push to raise achievement… “not everything matters equally?” (Keller) see Strategic leadership | fanatical discipline and deliberate delivery. We should deliberately seek “marginal gains” (David Brailsford) but resist the temptation just to add strategy on top of strategy – such approaches are high energy, spread impact thinly and are often counter productive.


What if we embedded deliberate practice within teaching and RA? Deliberate Practice occurs when students…

1. …are be motivated and exert effort to improve their performance.

2. …engage in tasks that take into account their pre-existing knowledge.

3. …receive immediate informative feedback and knowledge of the results of their performance.

4. …repeatedly perform the same or similar tasks.

What if based on sound formative and summative assessment that allowed a deep understanding of what students are able to do and not do we used DTT and DDI to close gaps in understanding?…

  • DTT – Diagnosis, Therapy, Test, Diagnosis, Therapy, Test….
  • DDI – Data Driven Instruction.

What if using DDI allows for greater professional conversation around how to secure concepts with students? Why are there gaps shared by students in their understanding? If we focus on understanding how effective our instruction is then teaching will more quickly RA of students.


What if, like the Oakland As, RA is consistently Data Driven? If we ask the right questions and measure the most important performance indicators (the gaps) we get a sense of impact/performance and we direct teaching, planning and intervention to efficiently and effectively close gaps. See blog: Greatness isn’t born, it’s grown. Coyle What if we borrow and use more of Dan Coyle’s ideas on learning and performance? He identifies three important conditions that support learning:

  • Maximise reachfulness in the presence of an expert
  • Embrace the struggle – “You will become clever through your mistakes.”
  • Encourage theft – use feedback and copy others.

Dan Coyle: http://www.youtube.com/watch?v=Aq0pHpNy6bs (17 mins)

What if RA is based on the assumption that anyone can learn anything? That the physical development of myelin to secure pathways in the brain enables learning – it is practice that counts and that Dweck’s Growth Mindset ideas are central to highlighting what is possible?

“We all have the ability to profoundly change our levels of talent, our level of skill. Where clusters of great talent emerge there has been a culture created where individuals are constantly reaching and repeating, making mistakes, receiving feedback, building better brains, faster more fluent brains…inside the brain myelin acts like insulation on the pathways and connections in the brain – each time we reach and repeat we earn another layer – signal speeds in the brain start to increase from 2 mph to 200 mph – neuro broadband – (or the difference between normal and great).” (Dan Coyle)


What if Mock exams were regular and deliberately delivered, perhaps in this sequence? Quality teaching…Walking Talking Mock…Visualisation/deliberate instruction/preparation…Mock Exam…question-level feedback…moderation…diagnosis…DDI/DDT…deliberate results day…quality first teaching/intervention that precisely closes gaps.

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What if these Mocks are externally marked or moderated? such that a accurate “Actual Performance” is measured? …completed in exam halls, under full exam conditions, with full exam papers? …including all access arrangements?

What if Mock performance precisely informed what is taught and better still how it is taught (DDI)? What if Covey tables or similar identified specifically the gaps and opportunities for marks and that this is owned in subjects and at class-level? (remembering that some marks are easier than others)

What if fine grading was used across all subjects and that the criteria for each fine grade is consistently applied? And what if feedback from each exam provided question-level analysis and specifically directed students to when and how they can close gaps in understanding?

What if parents evenings were also results evenings where students receive results and specific question/area-level feedback on what is known and where the gaps…and how, where and when the gaps can/will be closed?


What if we meticulously had a plan for the seconds, minutes, hours and days prior to am and pm exams – that this tapered preparations, supported students and was consistent, dependable and reassuringly routine?

What if the period before and during the exams was precisely timetabled to make the very best use of the time available, such that quality teaching input existed up to each exam and that lessons and teachers whose courses had completed made an Academy contribution to support the preparation for other exams?

What if we also focused on student well-being, praise and reward? Cohort performance is often linked to cohort ethos and approach, such that there is a collective and wide-held value placed on performing and achieving? This can often be tangible and obvious – where cohorts tip outcomes improve. What approaches can be used to create a sense of belonging, a Year group sense of we are in this together and “your success is also my success?”

What if RA is a whole Academy drive such that a 100 day plan (to… 50 day plans) leading up to and through the summer exams is owned by all? And even better if this is translated into subject plans…that are very specific, deliberate and precise. What if there is a clear focus on the key students that make the difference the “key 34” the “critical 25” the “golden 28”?


Maybe then we would exploit a “whatever it takes” and “if not now, when” mindset that assumes everything is possible and ensures students perform and achieve. That we never let up on improving the quality of teaching as this is the most effective way of raising student achievement of students – what happens in every lesson really matters.

Maybe also we would be precise and deliberate about Raising Achievement, squeezing out the most from the strategies and approaches that matter the most.

…enabling students to perform unusually well.

March 2015