How to make stuff happen… and deliver change

It is probably true that… in education change often fails to stick. That academies and schools are full of initiatives and good intentions; strategy and initiative-rich environment that drives up complexity and confusion.

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It is also probably true… that education and schools would be more effective if we understood the dynamics and nature of change; understanding how to deliver change that sticks, is sustained and irreversible.

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities” (Malcolm Gladwell)

Which begs that question… how can leaders and teachers execute change that becomes irreversible. How can leaders seek simple, single and focused change that alters habits and behaviours, such that change becomes irreversible and leverages improvement in the long term … or, put simply, how do we make stuff happen and change stick?


What if… we understood that coerced, sustainable and irreversible change delivers different outcomes?…

  • coerced change: a continuous effort is required to coerce and direct behaviours to secure change; when effort reduces, change reverses.
  • sustainable change: a level of effort and commitment is required by individuals to sustain the change. This is not coerced, it is likely to be well understood and supported, but because there is a continual requirement of effort it falls short of being irreversible; old strategies and
  • irreversible change: a change that has been well-executed so that it alters habits and behaviours, the choice architecture and the culture/ethos – such that the change becomes normal – it becomes irreversible.

…considering executed change in schools it is easy to find examples of each.

What if… change is pointless unless it achieves improvement – too much change gets to the same point, but wastes both time and effort… and worse damages the credibility of leadership, increasing the likely resistance to future change.

What if… successful change in schools secures changes in behaviours and habits so that change become habitually delivered and irreversible.

What if… Stephen Tierney is right in his recent blog that leaders and teachers make better decisions when they think slow and not fast?…

“Too many people are working and in some cases essentially living in an organisation where busyness, for its own sake, is seen as a virtue.  In Thinking, Fast and Slow, Daniel Kahneman explains his theory about two modes of thought; System 1 (fast, automatic, frequent, emotional, stereotypic, subconscious) and System 2 (slow, effortful, infrequent, logical, calculating, conscious).  While System 1 helps us survive in the jungle it is System 2 which is likely to be of greater benefit in addressing complex issues.” (Stephen Tierney, blog)

What if… most of the change instigated in schools (and education) has not had enough thought? What if most change fails to consider…

  • what the change will feel like to those who will deliver the change?
  • whether this change will stick for at least 3 years
  • whether this change has the genuine potential to improve on what exists.
  • whether there is unnecessary complexity built into the change
  • whether we consider the WHY has been fully considered; as Simon Sinek says, “people don’t buy what you do they but WHY you do it.” … how to communicate for buy-in.
  • what the change will feel like to those who will deliver the change?
  • if timescales for implementation is timed, specific and focused…with good recognition of the implementation dip.
  • Whether key milestones are used and evaluated.
  • Whether there is a focus on celebrating, measuring and growing where there is discernible difference?

What if… we really understood that the real success of any change lies in the execution? And that regardless of the boldness of the desired change this is what makes change stick and be successful?

What if… the delivery of change is best shown of Micheal Barber’s matrix of execution…

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What if… we altered the matrix to consider the inter-play between the level of energy and impact of change – highlighting the difference between coerced, sustained and irreversible change… the amount of energy required for irreversible change declines after initial execution due to shift in habits and behaviours.

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What if… KISS (keep it simple stupid) was a key driver to ensure that change is always targeted, simple and focused. What if we used members of the team to wear de Bono’s Black Hat, identifying and challenging complexity.

What if… some individuals and organisations suffer from initiativitis – the disorder that compels, otherwise good people, to launch initiative after initiative. It is all on the slow thinking, deliberate execution and persistence cubed that secures successful change. No one benefits from a thousand flowers blooming.

What if… the best leaders place bets on the changes that are most likely to deliver effective and irreversible change

What if… John Collins is right, we should fire bullets before cannonballs? Testing first, or piloting change before scaling?

What if… Seth Godin is right and that we should beware the implementation dip of change? How often do schools change direction or abandon in the dip only to initiate a new approach.

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What if… we recognised when to stick and when to twist – that one requires maintenance of faith that the thinking and execution will yield results and the other a realism and calculation of future effectiveness to identify where there is futility of effort?…

“Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it.  At the same time, the smartest people are realistic about not imagining light when there isn’t any.”  (Seth Godin)

What if… we also recognise that it is important to evolve and adapt approaches before the rate of improvement declines…

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What if… too often we launch change with one or more of these missing?… (VISION, SKILLS, INCENTIVES (understanding the WHY), RESOURCES, ACTION PLAN)

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What if… launching change after change is the same as crying wolf? That initiative fatigue sets in quickly where individuals realise that this is just one of those band-wagons that continually pass?

What if… we do not fully consider the choice architecture of any change? and fail to see, understand and use nudges to secure irreversible change?

leaders are choice architects; determining the environment in which noticed and un-noticed features influence the decisions that staff and students make. Leaders have the ability to influence behaviours, create social epidemics and use “nudges” to influence individual and group behaviour. We are surrounded by nudges; good leaders see them, look for them and use them (often automatically)

What if… the art of leadership and leading change is in the ability to de-priortise what is important? What if… we used this phrase regularly to focus the ONE thing.

“What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?” (Gary Keller)

What if…successful change taps the emotions? and has a stickiness factor?…

“People change what they do less because they are given analysis that shifts their thinking, than because they are shown a truth that influences their feelings.” (Kotter)

““the stickiness factor”, is a unique quality that compels a phenomenon to “stick” in the minds of people and influences their future behaviour.”

What if… Jim Collins is right that great organisation focus their time and energy on turning the flywheel. What if… this means that in schools we actually only need to get a surprisingly few things right to drive improvement. – placing bets on the few things that leverage improvement. A function of conscious choice and discipline (…to execute)

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What if… time and context are also important. What if we recognise that some change is “right for the time” and some change is “right for the context.” AND that both of these perspectives are useful for assessing previous strategies and changes.


Maybe then… we would have a deeper understanding of change. We would not drive initiative after initiative that fail to stick. We would recognise that less is more and that the success of any change is linked to making conscious choices through slow thinking, using deliberate discipline to execute and the persistence to secure the change.

Maybe then… leaders and senior teams will employ slow thinking to place bets on a few changes or approaches that leverage the greatest improvement. That we would be more professional and intelligent whenever we seek change so that we more often deliver sustained and irreversible change.

… all of this will remove complexity and allow leaders and teachers to deliver change and improvement in a focused and deliberate way… bringing a structure and an intelligence to academy improvement so that we can make stuff happen. 

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November 2015

Dan Nicholls

Thunks | simple questions that prompt a new view

Thunks… beguiling questions about everyday things that stop you in your tracks and suggest new ways to look at the world… earthrise

Earthrise: “The vast loneliness is awe-inspiring and it makes you realise just what you have back there on Earth.” (Jim Lovell)

Thunks have the ability to change our view, our thinking, our behaviours, our habits and the way we lead and teach; just like seeing earth from space changes perspective and forces us to reflect. The following is a herd of thunks designed to add ideas and viewpoints that stop and force reflection…prompting improvement in our leadership and teaching…

All teaching and leadership blogs are here


Thunk #3 | What if… motivation needs to be ignited?

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“Beneath every big talent lies an ignition story – the famously potent moment when a young person falls helplessly in love with their future passion.” Dan Coyle

We all have them; the moments in our past that have shaped the present and will influence the future. It may be a teacher, a sportsperson, a hero, a film, a piece of work, art, riding a bike, running, a poem, essay, a realisation, a chance encounter. It can be like a lightning bolt that ignites something deep inside that motivates a lifetime of passion for something; it causes the heart to flutter and captures the imagination.

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” (Malcolm Gladwell)

It is probably true that there are moments in our lives that create core memories that have disproportionate influence on who we are, what we do and who we become. The Disney Pixar film Inside Out is a great tale that revolves around those forming experiences that shape each of us.

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In the film each memory that Riley has is diligently stored in the short and long term memory, occasionally forgotten and removed (hoovered in the movie). There are however key core memories – it is these that shape Riley’s personality islands…those few things that define who  she is, what is important to her and what she is passionate about. The mind replays the key igniting memories that reinforce this passion and drives the intrinsic motivation for deep practice.

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“Talent begins with brief powerful encounters that spark motivation (ignition) by linking your identity to a high performing person or group (or self image). This is called ignition, and it consists of a tiny, world shifting thought lighting up your unconscious mind: I could be them (or do that, or achieve that)” Dan Coyle

The emerging thunk is that these moments are a lot like falling in love — we can’t force it, but we can increase the odds slightly by doing a few basic things. As teachers and leaders how do we create the conditions and the opportunities that are more likely to provoke these lightning bolt moments for children and our peers?

These moments are: (from Dan Coyle)

  1. Serendipitous. Happen by chance, and thus contain an inherent sense of noticing and discovery.
  2. They are joyful. Crazily, obsessively, privately joyful. As if a new, secret world is being opened.
  3. The discovery is followed directly by action. Not to just admire, but to act, do and practise.

One key lever in education is subject knowledge or rather subject passion from teachers who inspire. Teachers have huge influence – and with that opportunity comes great responsibility:

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The language we use is also extremely powerful. It is language that can create ignition points and perhaps more importantly can confirm and propagate these sparks into passions that drive the motivation to shape and enhance young peoples lives…

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“Tread carefully on the dreams of children; they are fragile”

So, create moments of joy, inspiring facts, details and experiences that ignite a passion, perhaps not seen or witnessed early but for ever changing the individual. After all…

“Once a student sees that he or she is capable of excellence, that student is never quite the same. There is a new self-image, a new notion of possibility. There is an appetite for excellence.” (Ron Berger)

It just might be that supporting children to achieve the best work they have ever done ignites the sort of motivation that creates a personality island and the deep passion to engage in the practice that enriches a lifetime.

How do we create core memories, lightning bolts, ignition moments or at least the conditions for them to happen more often?

How do we use language to support children’s dreams and passions?

We may not create olympic medalists, chess grandmasters or a world-class composers, but the fun is in the journey, in having a passion, an interest and generating the kind of joy that sparks an interest – Teachers have no idea the influence they have on others.

Go create ignition opportunities and sparks that will enrich and empower young people to be passionately interested about stuff… and reinforce these passions with your language.

you have the privilege of sparking remarkable futures.

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August 2015


Thunk #2 | What if… Mission + Campaigning = Momentum?

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Michael Hayman and Nick Giles identify: Mission: “A driving desire to change things, a higher purpose that drives (improvement).” (best expressed in 5 words) Campaigning: “Turning the mission into a powerful reality, the activist mentality.” Momentum: “The measure of success moving and growing faster than the competition.” Are you a campaigner, an activist, a disruptor? …on a mission to secure the momentum you require to change the piece of the world that you want to improve? This is a refreshing view of change (particularly the link to activism) and what it takes to move to action and secure the level of change that will make the difference. But what does it take to be an activist/campaigner? Hayman and Giles identify:

  1. Drive (or refusal to give in): Do you have the drive to keep going when it is easier to stop or when people tell you it will not work? Remember that there is a default movement against change and an inherent fear of new/different. Set your mission with care – it needs to be simply expressed and the focus of your drive.
  2. Self improvement: Do you build in enough time to reflect and learn? Treat experience and opportunity as stepping stones forward as part of the ups and downs of a campaign.
  3. Communication: Without communication there is no campaign. Reinforce the mission and the purpose often – drive the mission daily…this is the flywheel. If it is not simple and compelling there will be no followers.
  4. Disruption: To achieve change you need to disrupt the current status quo: If your mission is to address dissatisfaction or a need for change and this is multiplied by a Vision (Mission) and First Steps (Campaign) and this is greater than the Resistance you will achieve Momentum. (based on Gleicher formula)change-graphicOvercoming the Resistance of status quo requires a disruptive drive to succeed in achieving non-reversable change.
  5. Persuasion: You will not achieve your mission alone – persuasion is the key to securing followers – it is followers that transforms a lone nut into a leader. You need a tipping point to secure change – persuade through the strength of purpose, mission and ambition – people follow those with a deep and unshakable belief about what they seek to change. Unwavering commitment to change.
  6. Connection: Connect and network widely to secure support, seek feedback and make things happen.
  7. Optimism: To overcome the status quo activists and campaigners need to be optimistic. The vast majority of people will give up before they realise the change they seek. Develop the ability to bounce.

“Go big or go home. Because it’s true. What do you have to lose?” (Eliza Dushku)

Maybe then: As educators and leaders we should assume the role of activist and trigger campaigns to achieve missions. This language underlines the inertia of the status quo and that if we really want to trigger change and make a big difference – irreversible change – then activism and campaigning is more appropriate representation of the energy and commitment required to overcome the inherent resistance and secure the improvement we seek.

Go forth and disrupt, commit to a mission that you love, use ridiculous amounts of drive, communicate for buy-in, create a movement through persuasion and connect with others to achieve a level of momentum that makes the change stick and irreversible.

Go big or go home

Further Reading: (“Mission” by Michael Hayman and Nick Giles is excellent and very applicable to educational leadership)

and this blog: Great Leaders create movements that stick | Amazing is what spreads 

August 2015


Thunk #1 | What if… leading change and improvement is all about the nudge? Nudge “Nudges are ways of influencing choice” (Hausman & Welch 2010) …a fundamental aspect in education. The behavioural insights team, led by David Halpern, commonly known as the “nudge unit” was set up by David Cameron to “help people make better choices for themselves… (by gentle prompting or nudging).” The art of leadership, teaching and sparking change is often in the ability of “nudging” new ways of acting, learning and thinking in others. Nudges are similar in nature to other powerful change agents: butterflies (Brighouse), bright spots (Heaths) or positive deviants (Sternin)… those outliers present in any population that, when amplified, have the power to leverage change and improvement. Thaler et al. highlight that there are influential strategies (nudges) that leaders can use as choice architects to influence choice and behaviour. So leaders are choice architects; determining the environment in which noticed and un-noticed features influence the decisions that staff and students make. Leaders have the ability to influence behaviours, create social epidemics and use “nudges” to influence individual and group behaviour. We are surrounded by nudges; good leaders see them, look for them and use them (often automatically), great leaders have an increased awareness of nudges and use them to spark change; clever, cheap and effective ways that change behaviours intrinsically – without forcing choices. Perhaps some obvious nudges are:

  • What is placed onto observation forms and is therefore rewarded.
  • Telling students how many marks they are away from the next grade and not their actual grade.
  • Shifting Satisfactory to Requires Improvement.
  • Removing levels.
  • Any new performance measure  – nudging by shifting the goal to where you want it and not wasting time supporting the how it can improve.
  • Any new category that classifies performance of Academies or MATs – nudges improvement toward set criteria.
  • Asking (not telling) others what they will contribute.
  • Warning bell moved earlier to nudge punctuality.
  • Accepting that change is the norm and not saying things like, “we just need stability”
  • Never talking negatively as a leader – nudging that positive ethos that is desired.
  • Being in every classroom everyday.
  • Providing enough seating at lunchtime.
  • Finding and promoting teaching bright spots.
  • Removing all graffiti immediately.
  • Using “we” and not “I” or “you” when collaborating.
  • Investing in signage/branding that describes the accepted behaviour.
  • Leading with Why and telling emotive stories of a compelling future.
  • Not talking about behaviour and only about learning.
  • Praising the good habits, only highlighting that which is desirable.

…you will have other nudges. As the choice architect of your organisation, team, classroom… 

  • do you recognise the nudges around you? …the nudges that influence you as well as the nudges that you use to influence others?
  • how do you use nudges? Do we think and plan long enough to seek softer ways (nudges) to achieve the changes we wish to see?
  • how can you nudge improvement?

(a Future Thunk: Do we understand and recognise the constraints that we have around us; constraints that control what we do, how we think and how we behave?)

 August 2015