Toward the future | inspiring lives

Our Mission

In the next phase we will strengthen our trust, deepen our connection and collaboration to add more value to each other and to all children. This is a venture in shared responsibility and joint endeavour to inspire lives with greater opportunity and choice. Succeeding in our mission:

Inspiring every child to flourish through an inclusive, all-through education that nurtures opportunity, equity, and agency for life.

A mission that ensures 11,000 children flourish and develop greater self-agency, becoming the masters of their fate. A worthy quest powered by 1,500 connected colleagues, empowered to do meaningful work.


For those that carry the most

We recognise that some children carry more than most, have had less opportunity and experiences in their early childhood and so need us more. They neither lack ambition or ability, but they have less capacity, fewer resources and face barriers that tip odds against them. In difficult times education has the power to transform lives, which is the business we are in. The performance and development of these children is the most important measure of our worth.

“We need equity in education, not equality. If someone can’t see straight because the world is falling in around them, we need to raise them up to clearer skies.” Poor, Katriona O’Sullivan


Anchored by our Values

Everything we do is held by our shared values:


Our stable core enables our innovative edge

We continue to build a strong trust with great schools that focuses on getting every day right and building a stable core: consistently delivering high quality provision with effective systems and shared approaches, enables our frontline obsession.

We stand on our stable core and what we choose to do the same, so that we can innovate on the edge, expertly developing approaches to improve provision and inspire lives. This is a collective, connected and developmental endeavour through collaboration.


Towards 2030 | why we exist

To build a strong trust with great schools. Offering high quality education over 570-weeks that closes gaps for those that most need us. So that the trust exists in a higher performance space and exploits our collaborative advantage that yields a trust dividend.

Our focus on partnerships and places builds better communities for children to grow up in and flourish. Colleagues create greater opportunity through deliberate local and regional collaboration,seeking to improve other trusts and the sector.

The trust is deeply connected within itself. There is a strong collective desire and shared responsibility to add value for all children in every setting. This collaboration enables a level of innovation and shared approaches that add more value. As part of a human organisation colleagues are well connected, making a greater difference to others in and beyond our trust.

The consequence of our work over five years is that the trust becomes self-improving, the systems, shared approaches, trust improvement model, collaboration, horizontal leadership and empowerment is creating more value over time and is self-sustaining.

Colleagues enjoy more opportunity and are proud to do meaningful work that is enabling all children to flourish through an inclusive, all-through education that nurtures opportunity, equity, and agency for life


Higher performance space | in search of the trust dividend

There is an unswerving, shared responsibility and desire to raise standards. To build a strong trust and great schools that exist in a higher performance space that particularly enables disadvantaged learners to thrive and attain well.


So, where next… this year

In the next phase, to summer 2026 we will prioritise these six areas:

Innovative Edge | Inspiring lives

This year we will invest in our inclusive all-through education (570-weeks) and apply greater equity to close gaps for children that need us most. A focus on place-based improvement will build strong community partnerships and support improvement beyond our trust.

Stable Core | frontline obsession

We will continue to invest in our stable core, by building a strong trust that enables great schools. Our colleague focused strategy will invest in all colleagues and create the conditions for our frontline obsession. Aiming to create a self-improving trust, investing in lateral leadership, connection, collaboration and strong systems.


570 Weeks | inspiring all-through education

To build an inspiring, inclusive, all-through education: as an entitlement for all children. Enacting excellent provision for every child throughout their 570 weeks of education. Prioritising:

  • Trust Curriculum | curating and enacting a shared curriculum across all year groups. (SDP)
  • Attendance, inclusion and transitions | to secure stronger attendance, strong inclusion and high-quality transitions, disadvantage first. (SDP)
  • Best Start in life | investing in the strongest possible start for all children through nursery and early years, enabled through a set of core commitments. (SDP)
  • Outstanding Personal Development | outstanding personal development curriculum builds character and offers greater opportunity for all children in every setting.

Closing gaps | seeking social justice

To apply equity and unswervingly commit to meeting the needs of children experiencing disadvantage and SEND, securing attainment and attendance that closes gaps and builds agency for each child. Securing greater social justice by prioritising:

  • The trust-wide development of teaching | systematic focus on the development of teaching to enact our shared curriculum. Our strongest lever for closing gaps. (SDP)
  • Disadvantage first | unswerving focus on the performance of disadvantaged pupils, through targets, data and quality assurance, as the indicator of the quality of our provision. (SDP)
  • Catch-up, Keep-up | systematic tracking all learners and applying equity, doing different and more, so that all children are caught up and kept up. (SDP)
  • All leaders, leaders of SEND | developing our SEND provision, focusing on ‘all leaders as leaders of SEND’ – securing a systematic strategy to meet SEND needs.

The importance of place | community partnerships

To build partnerships with educational and community partners to secure stronger communities and 570-week educations for all children. Using expertise in the trust to reach out and secure improvement in schools, trusts and the sector. Growing our reputation and influence by prioritising:

  • Strong recruitment built on growing reputation | securing stronger recruitment of pupils into our schools to inspire more lives and better serve our communities.
  • Trust Growth | securing appropriate and strategic growth of the trust to secure financial opportunities and grow our reputation and influence.
  • Collaboration with local trusts, local authorities and partners | seeking strong collaboration to secure improvement beyond the trust – seeking to influence all 570-weeks
  • Sector reputation and influence | playing an active role beyond the trust, including with the DfE and other partners, to influence policy, improve other trusts and the sector.

Colleague focused | developmental and collaborative

Investing in all colleagues to be connected, to collaborate, develop and grow to lead and contribute toward the mission and feel empowered to do meaningful work. Prioritising:

  • Recruitment and Retention | building a strategy to recruit well and to attract and retain strong colleagues. Considering our approach to flexible working.
  • Professional Development | creating on-going opportunities for professional development, held in a curriculum. Developing, inspiring and creating more opportunities for colleagues.
  • Induction | investing in and building strong induction to support all colleagues to have the best possible start to their career in our trust.
  • Well-being and mental health strategy | securing approaches across the trust to support all colleagues with their well-being and mental health.

Strong Trust, Great Schools | standardise, empower, sustain

Ensuring that the trust improvement model offers the foundation for colleagues to lead great schools. Complicated systems well embedded across the trust to drive effectiveness and efficiency. Prioritising:

  • Deliberate enactment of the Trust Improvement Model (SIM) | developing our standardised approaches, enabling empowered areas and sustaining the model to secure improvement.
  • Financial stability and clarity | Ensuring the trust maintains the present financial security, secures wider responsibility and enables greater investment in the trust.
  • Professional Services | developing professional services, to strengthen platform, offer capacity, expertise and secure the environment to empower all colleagues to deliver the mission.
  • IT Strategy | ensuring colleagues and pupils have the tools they need to thrive now and in the future. Developing our digital vision and cloud-first approach. Exploring the opportunities of AI.

Towards a self-improving trust | lateral trust leadership

Creating the expectation and conditions for horizontal improvement across the trust. Connectivity and collaboration that are more effective and efficient at driving the School Improvement. Prioritising:

  • Trust Leadership Curriculum | investing in and enacting a trust leadership curriculum and to extend the sense of leadership curriculum through networks and the layers of the trust.
  • Networks and Subject Communities | connecting colleagues with purpose, formally and informally, to enable the development of strategies that raise standards.
  • Lateral leadership, 20% time | creating the expectation and the structure for colleagues to work beyond setting to support lateral leadership and secure a self-improving trust.
  • Succession Planning | investing in succession planning and talent management to ensure the future leadership security for our trust.

First Steps… into Term 1

And our first steps in Term 1 will see us deepen our connection and collaboration and prioritise:

  1. Understanding performance and setting the ambition and targets for 2026.
  2. High quality Induction and line management, starting out strong.
  3. Strong start and focus on Attendance, disadvantage first.
  4. Best Start in Life, embedding our core commitments.
  5. Enacting our shared curriculum.
  6. Focus on the development of teaching through Steplab.
  7. Embedding the new Planergy software in Finance.

We choose to venture on this journey to 2030 not because it is easy, but because it is hard, and because our ambition will serve to organise and measure the best of our energies and skills, because the challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win (adapted, John F. Kennedy)

So, breathe, commit … and go inspire lives with greater opportunity and choice.

Thank you, you make a difference


Dan Nicholls | August 2025

This is not about you

You are not that important, but your influence on others and the future is.

The influence we have as leaders to trigger change in others is what matters. The proliferation of influence beyond ourselves, through a deliberate investment in other human beings, pays forward. It is through this investment that leaders influence greater numbers and further into the future. Ego-less, values-driven leadership that knows it is not about them, but about how they extend their reach and influence.

paying forward, through others, for the future

The strongest leaders invest disproportionately in relationships and interactions that very intentionally influences the leadership of others, far-sightedly. Quietly and deliberately seeking micro and macro investments in others, who are better able to make a greater difference over time. Whilst some acts of influence are seen and purposefully public, most are unseen, systematic and deliberately enacted. It is what they do: the hidden work of leadership.


 (very) Intentional acts of influence

Too often we are taken by bold, shout about acts of leadership that serve the individual. In contrast effective leaders deliberately invest over time, seeking greater value through others, to achieve a common good. This leadership is effortful, thoughtful and deliberate. It calculates expected value and acts to increase returns in the long term. The reverse is lazy, wasteful and short-termist; no friend to our ancestors.

be the ancestor that our future generations need

Leadership is the influence we have on others, those near and far, to make a difference now and next. Effective leaders seek to develop the mental models in others focused on how to lead and pay forward so that they deepen their influence. In creating these models in others we might create the quality of leadership that grows capacity and inspires more lives.


Relationships, ad infinitum

Leadership is relationships, ad infinitum. Our ability to connect, influence, enable, inspire and leave residual value in those we meet, in those we lead, permeates our influence in and through the lives of others. Leaders who give time, are present, give thought, experience, expertise and who purposefully invest through others, seed possibility beyond themselves.  As social beings we thrive on the belief others have in us.

“The relationships we build with each other provide the foundations of change. We are social beings who thrive on connections.” Sir Hamid Patel

Leaders are emotional catalysts, experts in motivation (and motivations). They energise, inspire, elevate and encourage commitment from others, unleashing our natural biases to belong and do meaningful work. This orchestration requires leaders to create the conditions, opportunities and choices for colleagues to lead with purpose and take responsibility, to make a difference.


Our sphere of influence | through who and how far?

How far does your influence extend, to…

  • …self, a few, some, others, many?
    • …now, tomorrow, next, beyond your tenure, beyond your time?

    It is a choice. The emphasis of your priorities and how you use time, with who, will determine the impact and the reach of your leadership. It is both proximal and longitudinal. How far your leadership travels and how contagious it becomes determines legacy: in the trails you leave and open for others.

    We do not just leave trails we create new trails, tread lightly.

    Some leaders are fixated on now, today, tomorrow, getting through (and sometimes that is ok), others lift horizons and seek future returns, seeding the ground and deeply investing in others to change more and into the future. Your leadership is the sum of the actions taken by others, because of your leadership. Most of the impact of which will never be seen or known by you, paying forward.

    “Become the ancestor you’d like to thank.” Seth Godin


    Eco-systems and overstory I the theatre of leadership

    Effective leadership is hyper-aware of the peer and cultural codes that influence the motivation of humans within their ecosystem. Deliberate leadership is sensitive to these codes and acts to trigger ripple effects that take hold and add value.

    “…as tribal animals, we are bound to our peers, heroes, and ancestors … understanding ourselves as tribal helps us see the ripple effects of our actions.” Micheal Morris

    Effective leaders know that in this theatre their role is to enable the ecosystem to thrive, enhancing symbiotic relationships and connections that see beyond survival, toward something worthy. Knowing that their worth is measured in the health of all parts of the ecosystem and after their time.

    Each ecosystem has an overstory, a canopy that guides and shapes norms, decisions, actions, language that create or subtract value. People like us (here) do things like this. The stories we tell, the destinations we describe influences the ecosystem, and the effectiveness of leadership. Leaders…

    “…tend to forget about the overstory because we’re so focused on the life going on in front of and around us. But overstories turn out to be really, really powerful. The overstory is specific. It is tied to a place. It is powerful. It shapes behaviour. And it does not emerge out of nowhere. It happens for a reason…” Malcolm Gladwell.

    To pay forward, with intent, through others, requires leaders to calculate the expected value of their influence through others into the future. To do so requires an understanding of the ecosystem, motivation, peer codes, the overstory… a study of how social costs and cultural codes shape the decisions and actions of others overtime.


    Our landscape | Far-sighted leaders required

    “Our challenge is to ‘build’ the future society we (they) wish to see. This has implications for the curriculum, partnerships and school communities we develop.” Sir Hamid Patel

    The petri dish that is our sector is growing and maturing, the cultures are separate and largely in survival or winning mode. The future, however, is not about successful individuals or individual organisations. It is in the collective leadership and the networks we grow, that influences the sector, through others, that just might generate the capacity to reach all children.

    “…humankind gains enormous power by building large networks of co-operation, but the way these networks are built predisposes us to use the power unwisely. Our problem, then, is a network problem.” Yuval Noah Harari

    It is leadership that builds capacity through networks and deeper collaboration that will determine our stewardship of the future. The future starts with us, in our understanding of why we exist, how far we wish to lift and enable others, close to us, far from us, now and way into the future.

    What if the challenges we face as a sector are, in large part, a leadership challenge, and we are coming up short?


    Catch-up mode

    Our worth is seen in our influence on the lives of others. Our choices and priorities determine the difference that we make not just now, but next. We need to influence others in a way that will travel into the future, beyond our time. Leadership that propagates and adds value, ever-onward. Paying forward, through others, into the future.

    And yet our leadership is in catch-up mode, a feature reflected in the immaturity of our sector. There is much to do, but we have what we need and importantly the permission and obligation to lead more effectively. This weighty responsibility requires us to use our power well and to transfer and pass it through others to multiply and maximise our influence.

    In catch-up mode we must re-imagine what educational leadership is, their future depends on it. Our leadership must be more potent, generative and farsighted so that we do better than now, much better. Or else, we will not reach those children scrabbling for a foot hold on the fringes of education. Our present leadership paradigm does not generate enough capacity to do so.

    It is time to elevate the conversation, align our actions with our rhetoric and deliver far stronger leadership across the sector. We have far more influence than we are willing to admit. But there is hope, leadership that pays forward, through others, for the future just might generatively add the value, tip the balance for those who need us most, the ones we know and the ones we will not know.

    For the sun is shining on us now.

    …it is about your leadership


    Dan Nicholls | December 2024

    Poor | inspiring childhoods shaped by poverty

    Pause. Before we launch into the new term, we should check we are prioritising what matters… serving those who need us most.


    Childhoods that are constrained by poverty are shaped by steep challenges, limited resources, and few opportunities. Children surviving under the weight of hardship, cope with more, with less help, are more vigilant, anxious, and mistrusting of the world they navigate. Childhoods that are shaped by poverty lead to adulthoods that never quite escape the impact of growing up poor, because childhoods last a lifetime (Floella Benjamin).

    “Even as an adult the ripples of that (poverty) still affect me.” (Katriona O’Sullivan)

    As educators we must do more to understand what it is to grow up poor, to grasp some understanding of the lived experience and the visceral truth. We should cut through our own jargon, our own perceptions and assumptions to understand the barriers, the struggle and the occupying weight of what some children are forced to carry.

    “‘Poor’ cuts through a lot of jargon – words like ‘disadvantaged’, ‘underprivileged’, ‘deprived’, ‘under-class’, ‘under-resourced’. Words that have their place but don’t capture the visceral truth of what it is to grow up the way I did. The way thousands of children are growing up right now.” (Katriona O’Sullivan)


    We need equity | inspiring lives with greater opportunity and choice

    “We need equity in education, not equality. If someone can’t see straight because the world is falling in around them, we need to raise them up to clearer skies.” (Katriona O’Sullivan)

    In these times, as schools return, we must apply the equity required to enable all children to flourish, to clear their skies, and to not feel marginalised in their world. “We cannot keep pretending it’s an equal opportunities education system. It is not.” (Katriona O’Sullivan) Applying equity is giving what is needed, offering the opportunities for more children to thrive, to have greater choice in their lives, to open doors that let in the future.

    “There is always one moment in childhood when the door opens and lets the future in.” (Graham Greene)

    This is not about planning and plotting an escape for a few but creating the conditions for all children to feel success in their school and their community. Applying equity to create the opportunities and experiences that inspire lives and unlock doors.


    Tipping the odds | valuing what matters

    As educators, we need to choose to better use our power, to be braver, to tip the odds and create the conditions that enable more children to flourish in their lives, where they are. To do so requires us to value and measure what matters, high attainment and attendance for the most vulnerable. This reveals the quality of provision and the closing of gaps is the evidence of success. We can and should do better.

    “I was lucky, the timing for me was right – I managed but so many others don’t. The world is less because of that. The education system can and should do better. We all should do better.” (Katriona O’Sullivan)

    Children living in poverty are not problems to be solved, the system is mis-aligned, lop-sided and intransigent. An uneven playing field that starts from birth and is exacerbated though childhood. Our system creates adverse conditions, fails to value diversity and has narrow success measures that perpetuate the present order and condemns those with the least. Poor assumptions and preconceived views of ability and ambition fail to unleash the potential and contribution of too many children. We need to re-engineer and reconfigure our system, avoiding the traps of meritocracy.

    Our deficit discourse, language and vocabulary, both intended and unintended is deafening and maintaining the status quo, ensuring that a child’s poverty extends into all aspects of their lives. Only the deliberate application of equity addresses the a-symmetry of childhoods. Equity, tips the odds.


    The deeper implications of poverty | levelling up

    “Most of the time being poor felt like a sodden blanket was lying heavy across my shoulders, dragging me down into dark waters.” (Katriona O’Sullivan)

    Whilst poverty is fundamentally about having less money, the impact of poverty extends far beyond, eroding self-confidence and a sense of worth:

    “… ‘poor’ for me was also feeling like I had no worth. It was poverty of mind, poverty of stimulation, poverty of safety and poverty of relationships. Being poor controls how you see yourself, how you trust and speak, how you see the world and how you dream.” (Katriona O’Sullivan)

    If we are to influence how children see the world, how they dream and how they build their future, we need to be bolder, to call out our unhelpful narratives, excuses, and assumptions that fixate on escape and tales of rags to riches. We must enrich their world, create more opportunity, more experiences, offer greater belief in individual children so that they feel more success and have stronger self-belief. You’ve got this.

    “… opportunity, money and support. The middle classes are born with those three things in spades; the poor are born with none of them. And the truth is, we are losing some brilliant minds in the trenches of poverty.” (Katriona O’Sullivan).

    Beyond the brilliant minds, there is considerable benefit to society when we create conditions that include, that value diversity and broaden access to success. Conditions that privilege all children disproportionately levels-up those who are traversing a world that is loaded against them.

    “Sometimes, even these days, I feel like an interloper. I need reassurance sometimes that I am okay. Deserving. Worthwhile.” (Katriona O’Sullivan)


    The smallest act | surfing on the ripples of others

    Our influence on those closest to us and those that depend on us is more significant than we believe. How we are, what we say, do, behave, deeply affect those around us; children particularly so, who seek clues and are vigilant of snakes…

    Are there snakes here? …you become hyperaware. Mistrust becomes a tool of survival. Whenever I met anyone in authority, I was instantly suspicious, instantly mistrustful… it is actually a safety meter.” (Katriona O’Sullivan)

    We have an opportunity as educators, as schools and trusts to shape and inspire lives, to remove snakes, hold ladders, create the conditions for children to feel secure, to belong, to have status, to feel less anxious, less wired, more trusting and to grow in an environment that values the uniqueness of each child. And one of our greatest gifts is to give children their voice, the oracy to confidently contribute, to step forward, and stop their lives being narrated by others.

    “My life was narrated for me by others. Their voices were forceful, emphatic, absolute. It had never occurred to me that my voice might be as strong as theirs.” (Tara Westover)

    Sadly, not our present system, which is perfectly designed to create the reverse, to exclude children from and within schools. Schools need to be riddled with details, interactions, and sparks that pivot young lives.

    “Every development in life pivots on small, contingent details, ad infinitum. We’d like to pretend it isn’t true, but reality doesn’t care what we think. We forever surf on the ripples of others.” (Brian Klass)

    But, here is the thing, whilst our influence on others carries significant responsibility, humans are beautifully contagious; And, amazingly, importantly, thankfully, even the simplest acts, set of words, an acknowledgement, a moment of belief in another, changes every constellation, shapes a life and creates ripples for others to surf.

    “The smallest act in the most limited circumstances bears the seed of boundlessness, because one deed, and sometimes one word, suffices to change every constellation.” (Hannah Arendt)


    Excellence | Expectation | Equity | Currency | Culture | …our identity

    So, at the start of term, we should pause, and plan to create the conditions for more to flourish, to apply equity and build schools that privilege all children and disproportionately support those who need us most. Prioritising what matters…

    …to seek excellent educational provision: the strongest curriculum, enacted well, inspiring thought and stalking awe, where assessment follows learning to meet need.

    …to never lower our expectations of what a child can achieve, because if we let them off, we let them down. Focused on high attainment and attendance, to build belonging and gift agency so that all children possess the keys to thrive through childhood, into adulthood. Because there is no lack of ambition, and a significant desire for self-agency

    “We don’t need to waste time raising people’s ambitions. Idleness and low aspiration have never explained the lack of mobility. Presented with greater opportunity, most people grasped them …(seeking) the control over their lives and (the) choices that offered.” (Selina Todd)

    …to apply equity, the permission to give what is specifically needed, to meet need, remove barriers, do different for those that need us most and give strong, timely, specific feedback, the golden thread of an advantaged upbringing. To need want to do different, to create the pathways and encouragement for children to ‘play on’ (Jemima Montag).

    “I am giving you this feedback because I believe in you.” (Jo Boaler)

    …to create incentives, currency, performance indicators that place value and reward the closing of gaps and gap-closers, so that no child is left behind, written off or able to be discounted. The attainment and attendance of disadvantage, reveals the true quality of provision.

    …to build culture that privileges disadvantage and those in poverty, unswervingly never giving up on a child, because it is who we are and what we do. A commitment etched into our identity.


    Perhaps then…

    …we can create the conditions for colleagues to wittingly and unwittingly inspire lives with more opportunity so that we create the conditions for those living in poverty to prosper in their world, in these times. It is why we are here … to be the Myles for others.

    “If not for Myles, I wouldn’t have been on that train. As distant as he was, his impact on my life was still tangible – only wishing I had the chance to thank Myles for the path he unwittingly set me on.” (Ashley John-Baptiste)

    so, breathe, commit … and go inspire lives


    Much of this piece is inspired by Katriona O’Sullivan, whose book “Poor” is an extraordinary exploration of what it is to grow up in poverty. Read it.  

    Dr Dan Nicholls | The White Horse Federation | August 2024